Mobile: Page 310
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UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Twitter gives 'Answers' to mobile app advertisers
Advertisers looking to drive app downloads now have own version of analytics.
By Wendy Parish • Dec. 4, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Yahoo predicted to pass Twitter in mobile ad revenue in 2015
eMarketer forecasts that company will become third largest mobile ad company in the U.S.
By Wendy Parish • Dec. 4, 2014 -
British beauty brand turns Instagram into an advent calendar
Followers can win prizes by sending in own holiday photos.
By Wendy Parish • Dec. 3, 2014 -
Target integrates mobile games into retail shopping
Shoppers can interact with in-store with branded mobile games.
By Wendy Parish • Dec. 2, 2014 -
Facebook has a host of stocking stuffers for mobile app advertisers
New features include autoplay video and guaranteed ads views.
By Wendy Parish • Dec. 2, 2014 -
Stella Artois is the first beer brand to buy Instagram ads
Anheuser-Busch brand taps into trend of sharing food and drink on the app.
By Wendy Parish • Dec. 1, 2014 -
Girl Scout cookie sales go digital
The 100-year-old organization finally makes the move to the Internet.
By Mattie Quinn • Dec. 1, 2014 -
Is Grindr a new big app for advertising?
The gay networking app is courting major advertisers.
By Wendy Parish • Nov. 30, 2014 -
To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Apple partners with ad tech firms to bring programmatic to iAD
Advertisers can now purchase iAd inventory automatically across over 250K iOS apps.
By Wendy Parish • Nov. 23, 2014 -
Washington Post builds own ad server for Kindle Fire
Jeff Bezos and company decided they could build a better ad server themselves.
By Wendy Parish • Nov. 20, 2014 -
Betaworks has new solution for mobile advertising
A repurpose of Tapestry product helps brands tell a narrative.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Kik buys animated GIF messaging app to expand ad options
Animated GIFs are being embraced by mobile advertisers.
By Wendy Parish • Nov. 19, 2014 -
Adobe adds location-based tools to its marketing cloud
Marketers can now deliver location-based messages through iBeacon.
By Wendy Parish • Nov. 18, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Introducing programmatic ads for wearables
Amtrak is the first company to run promos through FitAds network for wearables.
By Wendy Parish • Nov. 13, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Facebook Messenger tops 500 million monthly active users
Standalone app sees success despite public image problem.
By Wendy Parish • Nov. 10, 2014
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