Mobile: Page 280
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Facebook plugs into TV streaming
New tech will allow users to stream the social media company's video directly onto their televisions.
By David Kirkpatrick • Oct. 17, 2016 -
Branded Moments bring vertical video ads to Spotify
Bacardi, Bose and Gatorade are already serving spots through the new native program.
By Peter Adams • Oct. 17, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google AMP drives mobile traffic for publishers
Since its launch in February, open-source Accelerated Mobile Pages has gained strength.
By David Kirkpatrick • Oct. 17, 2016 -
Google Creative Commons License
Mobile-first search index from Google is coming soon
A new report says Google is splitting its search efforts into two — an unprecedented move the company first started experimenting with a year ago.
By Chantal Tode • Oct. 14, 2016 -
Facebook expands monetization options for Instant Articles
Giving publishers more flexibility and features could be an effort to keep up with Google AMP.
By David Kirkpatrick • Oct. 13, 2016 -
Chipotle's successful animated short extends to spin-off game
"A Love Story," which has been viewed 61 million times since July, is now paired with a memory skills test that offers coupons to players.
By David Kirkpatrick • Oct. 12, 2016 -
Facebook, Instagram and Twitter suspend geolocation firm Geofeedia
At issue is the service's sharing of real-time social media data with law enforcement.
By David Kirkpatrick • Oct. 12, 2016 -
Time Inc. serves up tablet content at 3,000 restaurants
The new partnership with Ziosk allows patrons at chains like Chili’s to read People and other content while waiting to be served.
By David Kirkpatrick • Oct. 11, 2016 -
Deep Dive
Can Snapchat be marketer friendly?
Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working.
By David Kirkpatrick • Oct. 10, 2016 -
Facebook seeks invite to nearby recommendations party
The new standalone Events app helps users discover local fairs, nightlife and other goings-on.
By Chantal Tode • Oct. 10, 2016 -
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.
By Peter Adams • Oct. 7, 2016 -
Samsung buys AI system built by Siri creators
The company's new assistant is called Viv, and was designed to be the next generation version of Siri.
By David Kirkpatrick • Oct. 7, 2016 -
NYT dropping banner ads for native
The New York Times expands its dynamic native display format Flex Frame to all devices.
By David Kirkpatrick • Oct. 7, 2016 -
Google announces Academy for Ads education platform
The company is looking to educate marketers on how to best make use of its ad products in a mobile-first world.
By David Kirkpatrick • Oct. 6, 2016 -
Study: Early morning best time for video ads
YuMe's research found time of day was a significant factor in video ad performance.
By David Kirkpatrick • Oct. 6, 2016 -
Facebook Messenger has its 'Day' with Snapchat-aping feature
The tech company is experimenting with its own 24-hour multimedia feed.
By David Kirkpatrick • Oct. 3, 2016 -
Google enters the ride-sharing race
Alphabet Inc. has slowly introduced the Waze Rider app in San Francisco, and it has a few key differences from competitors like Uber and Lyft.
By David Kirkpatrick • Oct. 3, 2016 -
Hyundai
Hyundai has Facebook users put their profile 'on the line' during NFL games
The interactive effort is also running Twitter sweepstakes based on NFL announcers’ calls.
By David Kirkpatrick • Sept. 30, 2016 -
Android smartwatch adds app store, delays software update
Developer requests for better app searchability on Android Wear 2.0 are reportedly met, just don't expect wide availability this year.
By David Kirkpatrick • Sept. 30, 2016 -
Kik eyes social shopping future with expanded bot support
Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.
By David Kirkpatrick • Sept. 30, 2016 -
Research: Conversion from paid Facebook campaigns rises for 68% of retailers
Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.
By David Kirkpatrick • Sept. 29, 2016 -
Two new neuroscience reports consider which mobile ads support affinity
The research from Kargo and MediaBrix measured user reactions to different ad formats.
By David Kirkpatrick • Sept. 28, 2016 -
YouTube ramps up offline viewing via new Go app
The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.
By Chantal Tode • Sept. 28, 2016 -
Deep Dive
Why September is prime time to acquire mobile shoppers for the holidays
Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.
By Jason Ankeny • Sept. 27, 2016 -
IAB overhauls ad guidelines to address autoplay video, emerging formats
The organization wants to make digital ads less invasive and more flexible across screens.
By Chantal Tode • Sept. 27, 2016
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