Mobile: Page 279
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Alphabet eyes digital's connected future to bolster inefficient mobile monetization
Google was hit with rising traffic acquisition costs and declining cost-per-click rates in Q3.
By Chantal Tode • Oct. 28, 2016 -
Apple unifies TV viewing experience with new app
Users can watch TV shows and movies from multiple sources in one place.
By Chantal Tode • Oct. 27, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
IBM and GM drive AI ads with OnStar Go
A new “cognitive mobility platform” that will allow drivers to connect with brands.
By David Kirkpatrick • Oct. 27, 2016 -
Is Snapchat's elimination of autoplay hurting marketers?
The app cut the feature a couple of weeks ago following user complaints.
By David Kirkpatrick • Oct. 27, 2016 -
Augmented reality gives brands some new tricks for Halloween
A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.
By Peter Adams • Oct. 27, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
Apple sees 'greater' opportunity for digital assistants on phones, not home hubs
With Amazon and Google forging ahead with home digital assistants, Apple claims to have shipped more assistant-enabled devices than anyone else.
By Chantal Tode • Oct. 26, 2016 -
The Walking Dead more tightly integrates mobile game with TV
Next Games will continually update 'No Man's Land' to reflect developments on the cable series.
By David Kirkpatrick • Oct. 26, 2016 -
PayPal extends options on Facebook, Messenger
The payments service wants a bigger role across the social media space.
By David Kirkpatrick • Oct. 25, 2016 -
Does Zelle stand a chance against Venmo, others?
The bank-backed app is finally arriving on the P2P money transfer market, but it might be too little, too late.
By Peter Adams • Oct. 25, 2016 -
Under Armour goes digital-first for new Curry 3 shoe campaign
The effort taps Snapchat and YouTube for pivotal roles in content distribution.
By David Kirkpatrick • Oct. 25, 2016 -
Smartwatch marketplace plummets as use case remains elusive
The International Data Corporation reported that shipment volume dropped 51.6% in Q3 over last year.
By David Kirkpatrick • Oct. 25, 2016 -
With Time Warner deal, AT&T aims to be mobile entertainment powerhouse
The proposed $85 billion merger is likely to face scrutiny over antitrust concerns.
By Chantal Tode • Oct. 24, 2016 -
Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 24, 2016 -
Report: AT&T spoke with Time Warner about possible acquisition
While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry.
By Chantal Tode • Oct. 21, 2016 -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
'Rocky Horror' goes live with TV Snap activations
The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.
By David Kirkpatrick • Oct. 21, 2016 -
Facebook boosts nearby recommendations to help users 'get things done'
New features include an improved Events bookmark and ways to transact with local businesses.
By David Kirkpatrick • Oct. 20, 2016 -
Facebook's push campaigns come out of beta
Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications.
By David Kirkpatrick • Oct. 19, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
EBay tests Facebook Messenger commerce bot
ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn."
By David Kirkpatrick • Oct. 19, 2016 -
Fotolia
Google's answer to chatbots? Click-to-message ads
The search giant’s new Adwords extension supports SMS-enabled brand engagements.
By Chantal Tode • Oct. 18, 2016 -
Google struggles with accreditation for mobile web metrics
Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem.
By David Kirkpatrick • Oct. 17, 2016
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