Mobile: Page 202
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7-Eleven's 1M points giveaway accepts chatbot entries
The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.
By Robert Williams • March 14, 2018 -
Tapjoy
20th Century Fox boosts views for 'Ferdinand' with gamified ads
The film studio's in-app mobile campaign saw video completion rates of 97% with ads followed by interactive games.
By Robert Williams • March 14, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Just 25% of Instagram influencers are compliant with FTC rules
Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.
By Robert Williams • March 14, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018 -
Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration
When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner.
By Erica Sweeney • March 14, 2018 -
Austin boosts tourism with targeted mobile ad, interactive map
The city's tourism agency and AdTheorent saw an 11% engagement rate and 1.5% visitation rate from "drive and fly markets" after people saw a banner ad.
By Robert Williams • March 13, 2018 -
Apple ramps up news content with Texture acquisition
The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."
By Robert Williams • March 13, 2018 -
IHOP celebrates 60 years with mobile-based breakfast challenge
Customers can snap a photo of each of the chain's new international pancakes and upload them to the app to enter to win breakfast for a year.
By Robert Williams • March 13, 2018 -
Possible Mobile
PGA Tour app puts a golf course on fans' tables with AR, live stats
An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.
By Robert Williams • March 13, 2018 -
WeWork, Capital One welcome Amazon's Alexa to the enterprise
Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market.
By Naomi Eide • March 13, 2018 -
John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon
The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes.
By Erica Sweeney • March 13, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018 -
360 video ads boost purchase intent by 7%, study finds
The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.
By Erica Sweeney • March 13, 2018 -
'Westworld' drums up interest at SXSW with mobile game, live recreation
The show's presence at the Austin festival included an activation that let visitors explore a recreation of the fictional town of Sweetwater and interact with actors playing the role of "hosts."
By Natalie Black (Koltun) • March 12, 2018 -
Lexus returns to sponsor Yahoo's 'March Madness' app
The luxury carmaker re-launched its "0-60 Bracket Challenge" for the third year in a row to promote its latest vehicle.
By Robert Williams • March 12, 2018 -
Bose readies augmented audio platform, smart glasses
The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.
By Robert Williams • March 12, 2018 -
Google lets Nintendo's Mario lead the way on Maps
Fans of Super Mario Bros. can get driving directions from the popular video game character this week.
By Robert Williams • March 12, 2018 -
Facebook pilots AR experiences linked to real-world location markers
A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month.
By Erica Sweeney • March 12, 2018 -
Getty Images
Study: 34% of Gen Zers are leaving social media
The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.
By Erica Sweeney • March 12, 2018 -
Deep Dive
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.
By Chantal Tode • March 11, 2018 -
Courtesy of The Home Depot
Deep DiveFor L'Oreal and Home Depot, AI quickly becomes table stakes
Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.
By Peter Adams • March 11, 2018 -
Heineken sponsors soccer-focused social video series
The six-episode show and fan-made documentary created with Copa90 highlight the new Los Angeles Football Club.
By Robert Williams • March 9, 2018 -
Getty Images
Google proposes non-AMP instant-loading content
By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.
By Robert Williams • March 9, 2018 -
Netflix app plans to add 30-second vertical video previews
The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.
By Robert Williams • March 9, 2018 -
Nordstrom snaps up tech startups to fuel mobile shopping
The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.
By Dan O'Shea • March 9, 2018
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