Mobile: Page 202
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Amazon adds app-based photo confirmation for deliveries
Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.
By Dan O'Shea • March 5, 2018 -
Brian Warmoth
Report: Amazon to stop selling Google's Nest products
The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.
By Erica Sweeney • March 5, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
Is social media encouraging brands to become more political?
Lessons for marketers from #BoycottNRA and the age of hashtag activism, according to Stephanie Newby, CEO of Crimson Hexagon.
By Stephanie Newby • March 2, 2018 -
Emirates Vacations' digital display ads integrate chatbots that give travel recommendations
Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.
By Erica Sweeney • March 2, 2018 -
Lyft
Lyft green lights loyalty program for business riders
People can now accrue credits from work-related rides to use toward free ones on their personal time.
By Robert Williams • March 2, 2018 -
Rakuten rolls out cryptocurrency for loyalty program
The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions.
By Robert Williams • March 2, 2018 -
Samsung pairs AR with Bixby voice assistant platform
The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.
By Dan O'Shea • March 2, 2018 -
Facebook Messenger expands test of self-serve ad tool for SMBs
Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.
By Robert Williams • March 2, 2018 -
Facebook ends test of split News Feed
The social network said results showed users don't want publishers in one feed and friends in another.
By Robert Williams • March 2, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Cody Boteler/Marketing Dive
Placed now offers open-source mobile location data for businesses
The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.
By Robert Williams • March 1, 2018 -
Adobe: Smartphone visits grow more valuable for retailers
Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts.
By Robert Williams • March 1, 2018 -
Mastercard pilots QR payments bot on Messenger
The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.
By Robert Williams • March 1, 2018 -
Study: Voice shopping will surge 1900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
Chinese tourists take mobile payment habits overseas
About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.
By Dan O'Shea • March 1, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
Getty Images
Google tests Flutter SDK for better cross-platform apps
The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.
By Robert Williams • Feb. 28, 2018 -
Amazon buys 'smart' doorbell maker Ring
This is the e-commerce giant's second-largest acquisition after Whole Foods.
By Robert Williams • Feb. 28, 2018 -
Snapchat downloads leap despite protests against latest redesign
First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.
By Robert Williams • Feb. 28, 2018 -
Ford, Domino's expand driverless delivery tests to Miami
The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.
By Erica Sweeney • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Facebook
Facebook Messenger update prioritizes better business chat experiences
New features include chat customization tools and a plugin that retains customers' conversation history.
By Robert Williams • Feb. 27, 2018 -
City of Paris flaunts Snapchat campaign for Fashion Week
The French capital seeks to engage tech-savvy young adults during the event with special photo effects and geofilters.
By Robert Williams • Feb. 27, 2018 -
Pokémon fans can now chat with Pikachu on Amazon Alexa, Google Assistant
A voice-based app lets "aspiring Pokémon trainers" chat with the character in celebration of the game's 22nd anniversary.
By Robert Williams • Feb. 27, 2018
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