Mobile: Page 201
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M&M's polls votes for new flavor via fan selfies
The candy brand is inviting people to upload a photo and add stickers for their pick between Crunchy Espresso, Crunchy Raspberry and Crunchy Mint.
By Robert Williams • March 8, 2018 -
Deep Dive
Will the iPhone X mark the spot where mobile marketing changes?
The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.
By Shane Schick • March 8, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
Oscars takeaways: how to be an award-winning multichannel marketer
From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.
By Stephen Upstone • March 8, 2018 -
REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH
Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.
By Erica Sweeney • March 8, 2018 -
TruGreen's Watson-powered ads offer personalized lawn care tips
Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons.
By Erica Sweeney • March 8, 2018 -
Getty Images
Sponsored by MoPub3 major payoffs of decoding programmatic: Transparency, control, quality
Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.
March 8, 2018 -
Kellogg's celebrates National Cereal Day with NYC bash featuring Hailee Steinfeld
The New Year's Eve-styled party included refreshments like a Loopy Froot Loops Cocktail, and Kellogg's is posting its recipes online so fans can create and share their own.
By Erica Sweeney • March 7, 2018 -
Barneys launches in-store VR experience for spring campaign
The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.
By Robert Williams • March 7, 2018 -
Bumble app sponsors women's empowerment patch on Clippers jerseys
The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer.
By Robert Williams • March 7, 2018 -
Trainline's Google Assistant-enabled app raps with Big Shaq in new ad
The duo dramatize how the app can help simplify travel planning through voice technology.
By Robert Williams • March 7, 2018 -
Pepsi rides World Cup excitement with push featuring 5 soccer stars
With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.
By Erica Sweeney • March 7, 2018 -
Wendy's grills McDonald's on Twitter for #NationalFrozenFoodDay
With the stunt, Wendy's might recognize that its usual arsenal of insults could soon run dry, as McDonald's plans to introduce more fresh beef to its menu.
By Erica Sweeney • March 7, 2018 -
Report: Twitter tests integration with ad-buying platforms
Opening the social network's walled garden to programmatic tech would be a first in the space.
By Robert Williams • March 6, 2018 -
Google sells Zagat to mobile reviews platform The Infatuation
The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.
By Robert Williams • March 6, 2018 -
Ritual app hosts two-week digital food festival with Apple Pay
Discounts and exclusive menu items from participating local restaurants are accessible through March 16.
By Robert Williams • March 6, 2018 -
Report: Marriott consolidates paid media business under Publicis to hone data focus
The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.
By Peter Adams • March 6, 2018 -
Vertebrae
Power Rangers kicks off anniversary push with browser-based AR ads
The "You've Got the Power" ads let fans virtually try on their favorite Power Ranger helmet in a selfie similar to the AR masks on Snapchat.
By Robert Williams • March 6, 2018 -
WWE Corp
Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania
Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.
By Erica Sweeney • March 6, 2018 -
Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Opinion
Micro-influencer or brand ambassador: which offers the bigger payoff?
Depending on a brand's needs, both options can be key to a successful social campaign, writes Brian Freeman, CEO and founder of Heartbeat.
By Brian Freeman • March 5, 2018 -
L2: Olay boosts engagement 20% with influencer skincare challenge
The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.
By Robert Williams • March 5, 2018 -
Allbirds
Trendy Allbirds brand sells special shoe collection only on Instagram
More brands are beginning to sell exclusive products directly to consumers through social media.
By Robert Williams • March 5, 2018 -
Pond's sees 5% sales bump from geofenced campaign targeting commuters
Ads were served in 45 locations urging women to photograph designated posters and see the perils of air pollution to skin.
By Robert Williams • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Smirnoff's Spotify API balances playlists to equally represent female, male musicians
The new Equalizer tool analyzes what users have listened to over the past six months and then offers a tailored playlist where both genders are represented.
By Erica Sweeney • March 5, 2018
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