Mobile: Page 153
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Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween
The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.
By Robert Williams • Oct. 26, 2018 -
Consumers believe brands intentionally place ads next to unsafe content, study says
When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.
By Erica Sweeney • Oct. 26, 2018 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
DTC beauty brand Madison Reed brings AR try-ons to hair coloring
Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.
By Robert Williams • Oct. 26, 2018 -
Column
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week.
By Peter Adams , Natalie Koltun , Chris Kelly • Oct. 26, 2018 -
Snap nabs Amazon's head of global ad sales
Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.
By Robert Williams • Oct. 25, 2018 -
Great Clips teams with Twitch superstar on app sweepstakes
Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.
By Robert Williams • Oct. 25, 2018 -
AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate
The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.
By Erica Sweeney • Oct. 25, 2018 -
Honda links with SoundHound to develop AI-powered voice assistant
The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.
By Erica Sweeney • Oct. 25, 2018 -
McDonald's mobile app download rate doubled in Q3
The chain's app has been downloaded 60 million times while Burger King's recently launched app saw 2 million in its first few weeks.
By Robert Williams • Oct. 25, 2018 -
Facebook seeks to entice Gen Z with music-sharing in Stories, profiles
The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.
By Robert Williams • Oct. 25, 2018 -
YouTube TV debuts AR ads during World Series broadcast
The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.
By Erica Sweeney • Oct. 25, 2018 -
Apple's Cook pushes for US privacy law, with GDPR model in mind
As scrutiny around handling of user data grows, a more comprehensive, countrywide law would potentially give Apple an edge over competitors.
By Peter Adams • Oct. 24, 2018 -
BuzzFeed: Android ad fraud scheme steals millions from advertisers
A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.
By Robert Williams • Oct. 24, 2018 -
SoundCloud brings music sharing to Instagram Stories
By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.
By Robert Williams • Oct. 24, 2018 -
San Francisco gets its first Amazon Go store
The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.
By Dan O'Shea • Oct. 24, 2018 -
HSBC branch wait times improve with Samsung smartwatch pilot
Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.
By Robert Williams • Oct. 24, 2018 -
Facebook revamps Messenger app with focus on simplicity
The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.
By Robert Williams • Oct. 24, 2018 -
Analyst: Apple's search ad business may jump 4x to $2 billion by 2020
Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue.
By Robert Williams • Oct. 23, 2018 -
Voice commerce surges with smart speaker ownership
About one-third of people who have a voice-powered device used it to make a purchase in the past week, a Visa and Pymnts.com study found.
By Robert Williams • Oct. 23, 2018 -
OmniVirt
Turner's Adult Swim debuts trippy VR ad for 'Dream Corp LLC'
Multicolored shapes morph around viewers as they explore the 360-degree video with a web browser, smartphone or VR headset.
By Robert Williams • Oct. 23, 2018 -
JetBlue's fresh route takes off with New York AR experience
The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.
By Robert Williams • Oct. 23, 2018 -
Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says
Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.
By Erica Sweeney • Oct. 23, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Portalgeist
As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?
By John Hazard and Lisa Burdige • Oct. 23, 2018 -
P&G reports strong sales growth, despite cutting marketing spend by 6%
One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.
By Erica Sweeney • Oct. 22, 2018 -
Chipotle promises year of free 'booritos' in Instagram costume contest
Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.
By Robert Williams • Oct. 22, 2018
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