Mobile: Page 153
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Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities
The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.
By Robert Williams • Nov. 7, 2018 -
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Mobile video starts surpass 50% in Q2 for first time
5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.
By Robert Williams • Nov. 7, 2018 -
Study: 85% of millennials have purchased a product after watching a video
Video was the most memorable form of content for 21% of consumers and 29% of millennials.
By Erica Sweeney • Nov. 7, 2018 -
Major League Soccer nets 10x surge in social following
MLS this year boasts the highest growth in social media among U.S. professional sports leagues.
By Robert Williams • Nov. 7, 2018 -
Adobe Stock
Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
By Peter Adams • Nov. 7, 2018 -
Audi illuminates interactive print ad to entice AmEx Platinum members
The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model.
By Erica Sweeney • Nov. 7, 2018 -
Facebook
Facebook properties saw content consumption slide 7% in September, analysis finds
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
By Erica Sweeney • Nov. 7, 2018 -
Snapchat Discover adds Comscore audience measurement
Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.
By Robert Williams • Nov. 6, 2018 -
7-Eleven pilots mobile checkout to let customers skip the line
The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.
By Robert Williams • Nov. 6, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo
Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.
By Robert Williams • Nov. 6, 2018 -
Dodge revs up social series for Christmas
The series parodies car-restoration TV shows by highlighting how elves overhaul Santa's sleigh with muscle car features.
By Robert Williams • Nov. 6, 2018 -
Opinion
New progress and pitfalls of mobile ad transparency
Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.
By Bill Alena • Nov. 6, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Instagram Turns Heads
As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.
By John Hazard and Lisa Burdige • Nov. 6, 2018 -
Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations
The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.
By Erica Sweeney • Nov. 6, 2018 -
Pixabay
Auto brands lead in adoption of interactive, mobile video ads, study finds
As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.
By Erica Sweeney • Nov. 5, 2018 -
Adidas powers ComplexCon sneaker drop with AR
Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.
By Robert Williams • Nov. 5, 2018 -
Twitter hires director of culture and community from VMLY&R
God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.
By Robert Williams • Nov. 5, 2018 -
Covergirl, Cheerios take Carousel ads on Pinterest out for a spin
Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad.
By Erica Sweeney • Nov. 5, 2018 -
AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Robert Williams • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Half of search marketers bid on competitors' brand terms, study says
Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.
By Erica Sweeney • Nov. 5, 2018 -
Apple shocks with news it will stop reporting iPhone unit sales
Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release.
By Robert Williams • Nov. 2, 2018 -
Facebook seeks greater advertiser disclosures on data-sharing
Companies that want to exchange data must disclose ad partners and explain how they work together.
By Robert Williams • Nov. 2, 2018
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