Mobile: Page 152
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NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk
The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.
By Erica Sweeney • Oct. 31, 2018 -
Study: App subscriptions gained momentum in 2018
While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.
By Robert Williams • Oct. 31, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Sony Mobile nabs 78% engagement on interactive banner ad
By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.
By Robert Williams • Oct. 31, 2018 -
Facebook doubles down on Stories as revenue growth hits 6-year low
New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.
By Erica Sweeney • Oct. 31, 2018 -
Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience
Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.
By Erica Sweeney • Oct. 31, 2018 -
MINI USA
Mini revs up test drives with on-demand Twitter signups
Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.
By Robert Williams • Oct. 31, 2018 -
Why the fierce battle between direct and traditional brands isn't so clear-cut
At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.
By Peter Adams • Oct. 31, 2018 -
CPG ads next to upbeat articles perform 50% better, sentiment analysis finds
Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo.
By Robert Williams • Oct. 30, 2018 -
Google's interest-focused Discover feed makes mobile web debut
The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.
By Robert Williams • Oct. 30, 2018 -
Sam's Club 'close' to unveiling cashierless Amazon Go rival
After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.
By Corinne Ruff • Oct. 30, 2018 -
Avon's algorithm-powered app delivers personalized makeup tips
The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera.
By Robert Williams • Oct. 30, 2018 -
AdExchanger: Amazon tests retargeting ads based on search data
The new marketing service marks the first time Amazon search data would be used off of the platform.
By Erica Sweeney • Oct. 30, 2018 -
Travelocity hosts Instagram contest to hype AR Roaming Gnome
The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience.
By Robert Williams • Oct. 30, 2018 -
Snapchat integrates Amazon's Twitch for new desktop camera app
The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.
By Robert Williams • Oct. 29, 2018 -
Cara Salpini/Marketing Dive
Nike SNKRS drop snafu angers iOS users
A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.
By Dan O'Shea • Oct. 29, 2018 -
Universal recycles VR ad for 'Mamma Mia' streaming release
The 360-degree ad, which features the musical number "Waterloo," will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.
By Robert Williams • Oct. 29, 2018 -
Opinion
Why in-app search indexing boosts user retention
While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.
By Brad Gagne • Oct. 29, 2018 -
Avenue Stores taps influencers, shoppable Instagram Stories in app refresh
The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.
By Robert Williams • Oct. 29, 2018 -
Levi's, Disney test Snapchat social commerce
Shoppers at the jean maker's Orlando store can "try on" a limited-edition Mickey Mouse hat with an AR lens and order through the social app.
By Robert Williams • Oct. 29, 2018 -
Perrier, SodaStream promote alternative Halloween costume ideas
The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso.
By Erica Sweeney • Oct. 29, 2018 -
Shopify adds Venmo to checkout payment options
The e-commerce company is embracing the mobile payment platform as it looks to reach young, mobile shoppers.
By Dan O'Shea • Oct. 26, 2018 -
Deep Dive
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018 -
Getty Images
Alphabet's Q3 revenue growth disappoints amid swelling competition
Google's 21% revenue growth in the quarter marks a slowdown from the 24% gain it saw a year earlier.
By Robert Williams • Oct. 26, 2018 -
Snap's Q3 revenue grows 43% despite losing 2M users
While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.
By Robert Williams • Oct. 26, 2018 -
User:proshob [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump
Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push.
By Kristine Sherred • Oct. 26, 2018
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