'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Mercedes-Benz Brazil teams with social fitness app Strava

The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."

By Robert Williams • Nov. 13, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Lyft drives repeat ride-hailing with new rewards program

The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up.

By Robert Williams • Nov. 13, 2018

H-E-B extends scan-and-go technology to more stores

After piloting a skip-checkout app at two stores in San Antonio, the grocer is rolling out the feature to seven stores in Austin. 

By Krishna Thakker • Nov. 13, 2018

Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons

Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.

By Robert Williams • Nov. 12, 2018

42% of holiday gift-givers plan to shop on mobile, study says

Apps, location-based notifications and other mobile features can update people on deals and drive foot traffic during the critical shopping season.

By Robert Williams • Nov. 12, 2018

Amazon, Apple partner on e-commerce in a blow to third-party resellers

Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.

By Erica Sweeney • Nov. 12, 2018

James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

GOAT sneaker shop kicks up AR, location-based marketing for Black Friday

People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.

By Robert Williams • Nov. 12, 2018

Bluefly, NeWants team up on gamified shopping platform

Tech, home and lifestyle products are discounted in socially driven flash sales.

By Dan O'Shea • Nov. 12, 2018

Google Chrome update will warn about mobile subscription scams

While the upgraded mobile browser aims to prevent unscrupulous business practices, legitimate brands must ensure their websites have clear billing disclosures.

By Robert Williams • Nov. 9, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Red Bull pops open branded energy boost on 'Pac-Man'

Limited-edition cans of the drink include codes that unlock themed content in the mobile game.

By Robert Williams • Nov. 9, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Porsche revs up social strategy with wedding stunt

In a partnership with The New York Times, the car brand helped two fans wed in the backseat of a speeding Cayenne.

By Robert Williams • Nov. 9, 2018

Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.

By Erica Sweeney • Nov. 9, 2018

PourMyBeer teams with Untappd app as competition grows

The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.

By Kristine Sherred • Nov. 8, 2018

Ad holding companies ramp up support for blockchain

Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.

By Erica Sweeney • Nov. 8, 2018

Facebook, MTV stream Ad Council's IGTV series on women in science

Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research.

By Robert Williams • Nov. 8, 2018

Apple updates Clips video app with fresh Disney content

Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.

By Robert Williams • Nov. 8, 2018

'Days of Our Lives' debuts mobile app for 52nd anniversary

The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.

By Robert Williams • Nov. 8, 2018

Sephora, Google dive deeper into voice with Home Hub tutorials

Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.

By Robert Williams • Nov. 8, 2018

Kroger enables voice ordering for grocery pickup

The grocer has launched the service in six banner stores so far and says it will add more throughout this year and into 2019.

By Krishna Thakker • Nov. 8, 2018