The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Executive of the Year: Kylie Jenner, Kylie Cosmetics

Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.

By Natalie Black (Koltun) • Dec. 3, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Deal of the Year: L'Oréal buys Modiface

The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.

By Chris Kelly • Dec. 3, 2018

Technology of the Year: Domino's Hotspots

While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series

The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards. 

By Erica Sweeney • Dec. 3, 2018

Captain Morgan hosts holiday contest on Instagram

Actor Adam Devine will "crash" the house party of one lucky winner.

By Robert Williams • Nov. 30, 2018

Volvo partners with Ericsson on connected vehicles

The carmaker will use the technology for digital services such as infotainment, navigation and automation.

By Robert Williams • Nov. 30, 2018

ModiFace transforms AR beauty tool into virtual nail salon

L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.

By Robert Williams • Nov. 30, 2018

Retail advertisers increased Facebook spend heading into Thanksgiving, study finds

Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.

By Erica Sweeney • Nov. 30, 2018

Universal AR app lets movie fans recreate 'Welcome to Marwen' scene

The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.

By Robert Williams • Nov. 30, 2018

Claritas buys Barometric to beef up mobile ad tracking

The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.

By Robert Williams • Nov. 29, 2018

Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

By Chris Kelly • Nov. 29, 2018

Costa Coffee travel mug doubles as contactless payment method

Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.

By Robert Williams • Nov. 29, 2018

Unilever's Lynx spins Snapchat ad views into charitable donations

The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

By Robert Williams • Nov. 29, 2018

Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Burger King treats pet parents to flame-grilled dog bone in DoorDash partnership

The "Dogpper" treat aims to appeal to burger fans and boost delivery.

By Robert Williams • Nov. 29, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Amazon supports Giving Tuesday with Alexa-powered product donations

The campaign is the first time users can donate an item to charity using the voice assistant.

By Robert Williams • Nov. 28, 2018

Under Armour laces up influencer-hosted IGTV series

"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.

By Robert Williams • Nov. 28, 2018

Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says

Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.

By Robert Williams • Nov. 28, 2018

Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market

The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.

By Jacqueline Renfrow • Nov. 28, 2018

Comic Dive: Delay, Deny, Deflect — So What?

Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.

By John Hazard and Lisa Burdige • Nov. 28, 2018

Asos' in-app Fit Assistant helps shoppers find the perfect size

New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.

By Robert Williams • Nov. 28, 2018

MLB names MGM first official gaming partner as sports-gambling space heats up

MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.

By Erica Sweeney • Nov. 28, 2018