Mobile: Page 140
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CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
By Erica Sweeney • Jan. 14, 2019 -
Opinion
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • Jan. 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
By Robert Williams • Jan. 14, 2019 -
Avocados from Mexico
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
DoorDash
DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019 -
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
By Robert Williams • Jan. 11, 2019 -
Wayfair, StubHub team with United Airlines for frequent-flyer app relaunch
The revamped loyalty app comes just days after United announced voice-enabled check-in features on Google Assistant.
By Robert Williams • Jan. 11, 2019 -
Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019 -
American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
By Robert Williams • Jan. 11, 2019 -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019 -
Thai Phi Le/Marketing Dive
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
By Dan O'Shea • Jan. 10, 2019 -
Study: Smart speaker ownership surges 36% to 53M US adults
About 21% of people ages 18 and older said they own a smart speaker.
By Robert Williams • Jan. 10, 2019 -
Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019 -
Pixabay
AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
By Robert Williams • Jan. 10, 2019 -
Google Assistant debuts flight check-in, hotel booking features at CES
United is the first airline to offer voice-enabled check-in on domestic flights.
By Robert Williams • Jan. 10, 2019 -
Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019 -
Walgreens outfits in-store staff with Zebra mobile devices
A recent study found that almost two-thirds of store associates believed they could provide better customer service if they had access to mobile tech.
By Dan O'Shea • Jan. 9, 2019 -
Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales
The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.
By Erica Sweeney • Jan. 9, 2019 -
Fox Sports and Twitter team up for Women's World Cup
The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.
By Robert Williams • Jan. 9, 2019 -
Philips adds Google Assistant routines to smart lighting
For the first time, Philips Hue smart bulbs will respond to wake-up and sleep commands through a digital assistant.
By Robert Williams • Jan. 9, 2019 -
Dr. Scholl's partners with Wiivv on 3D-printed shoe insoles
U.S. shoppers can scan their feet with a special app and order the customized insoles for home delivery.
By Robert Williams • Jan. 9, 2019 -
Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
By Robert Williams • Jan. 9, 2019 -
Study: 57% of shoppers use retailer mobile apps in-store
Shoppers mostly use smartphones in stores to find coupons or sale items, but how can mobile devices be used for more than just deal seeking?
By Dan O'Shea • Jan. 8, 2019
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