Mobile: Page 139
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Kellogg
Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
By Robert Williams • Jan. 18, 2019 -
Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.
By Erica Sweeney • Jan. 18, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions
One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."
By Erica Sweeney • Jan. 18, 2019 -
Sprint, TD Ameritrade beef up mobile services with Apple Business Chat
As people grow more comfortable messaging businesses, brands are placing greater emphasis on chat tools for on-the-go customers.
By Robert Williams • Jan. 17, 2019 -
Pandora pairs with SoundHound on voice-powered assistant
A hands-free digital assistant may give Pandora an edge as it faces greater competition from Spotify and Apple Music.
By Robert Williams • Jan. 17, 2019 -
Cargo
SeatGeek teams with Cargo on in-car ticket sales
On-the-go passengers can search for live entertainment as they explore a new city or during their regular commute.
By Robert Williams • Jan. 17, 2019 -
Acura takes Facebook Instant Games for a spin
"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.
By Robert Williams • Jan. 17, 2019 -
Marriott streamlines loyalty programs after data breach
The consolidated program and global media campaign follows a major cyberattack that led to more than 380 million customer records being stolen.
By Erica Sweeney • Jan. 17, 2019 -
Only 14% of consumers influenced by in-store VR/AI tech
A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.
By Dan O'Shea • Jan. 16, 2019 -
Niantic secures $245M in funding while some AR peers struggle
The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.
By Peter Adams • Jan. 16, 2019 -
Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019 -
Freddie Mercury singalong hits Amazon Alexa for biopic release
U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.
By Robert Williams • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
By Natalie Koltun , Robert Williams • Jan. 16, 2019 -
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
By Peter Adams • Jan. 15, 2019 -
Digital personal shopping assistant VERA debuts at NRF's Big Show
Piktorlabs has launched shopping assistant technology which can be used in-store or through e-commerce sites and mobile apps.
By Dan O'Shea • Jan. 15, 2019 -
Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
By Robert Williams • Jan. 15, 2019 -
Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
By Robert Williams • Jan. 15, 2019 -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019 -
Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019 -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019 -
Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019 -
AT&T and T-Mobile promise to stop sharing mobile location data
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance.
By Robert Williams • Jan. 14, 2019 -
Audi sponsors Alexa briefing from The New York Times
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners.
By Robert Williams • Jan. 14, 2019 -
Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
By Robert Williams • Jan. 14, 2019
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