NYX blends music and makeup for TikTok-focused mixtape

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

By Jessica Deyo • Jan. 23, 2025

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

By Aaron Baar • Jan. 23, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

McDonald’s amplifies mobile app with Pokémon Happy Meal

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

By Jessica Deyo • Jan. 22, 2025

T-Mobile grows ads business with $600M Vistar Media acquisition

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

By Aaron Baar • Jan. 21, 2025

Google’s AI tools power Omoda’s online personal stylist platform

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

By Aaron Baar • Jan. 16, 2025

Oreo plays on lore behind its brand name with web audio challenge

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

By Peter Adams • Jan. 16, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Deyo • Jan. 16, 2025

How TikTok Shop is changing the way brands reach customers

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

By Xanayra Marin-Lopez • Jan. 15, 2025

Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

By Aaron Baar • Jan. 9, 2025

Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

By Jessica Deyo • Jan. 8, 2025

Holiday e-commerce hits a record as shoppers choose phones over stores

Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

By Daphne Howland • Jan. 8, 2025

10 marketing predictions for 2025 as new era of productivity dawns

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025

Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals

Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.

By Jessica Deyo • Jan. 3, 2025

RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck

The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.

By Aaron Baar • Jan. 2, 2025

TurboTax showcases how AI streamlines tax preparation in new campaign

With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

By Aaron Baar • Jan. 2, 2025

Domino’s CMO on how Emergency Pizzas meet consumers where they are

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

By Chris Kelly • Jan. 2, 2025

Sociable: Meta’s plan to unleash AI bot profiles could actually work

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.

By Andrew Hutchinson • Dec. 30, 2024

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

By Peter Adams • Dec. 19, 2024

Amex keeps focus on younger customers

The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.

By Patrick Cooley • Dec. 16, 2024

Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up

“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.

By Aaron Baar • Dec. 12, 2024

Facebook global ad revenue to surpass $100B in 2024: WARC

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

By Jessica Deyo • Dec. 12, 2024

TikTok Shop sales surpass $100M on Black Friday

The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

By Tatiana Walk-Morris • Dec. 11, 2024

Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.

By Jessica Deyo • Dec. 11, 2024

Smashburger’s CMO on righting the brand’s course with a new visual identity

A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ecosystem moving.

By Chris Kelly • Dec. 9, 2024

Cameo welcomes over 31,000 self-enrolled creators with CameoX

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

By Aaron Baar • Dec. 5, 2024