Knorr dupes fast food favorites with Martha Stewart in social-first push

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

By Sara Karlovitch • May 14, 2025

How Unrivaled built brand partnerships that are more than logo slaps

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

By Chris Kelly • May 12, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

By Peter Adams • May 9, 2025

Sociable: Meta offers tips for advertisers based on latest engagement trends

The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.

By Andrew Hutchinson • May 8, 2025

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

By Aaron Baar • May 8, 2025

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

By Jessica Deyo • May 8, 2025

TikTok reassures brands on future as advertising ambitions broaden

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

By Peter Adams • May 7, 2025

5 years of media evolution provide few answers to brands’ chaotic 2025

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

By Peter Adams , Julia Himmel • May 6, 2025

Why QVC is targeting Gen X with a TikTok livestream shopping event

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

By Jessica Deyo • May 6, 2025

Heineken promotes a world without social media with creators, Joe Jonas

“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.

By Aaron Baar • May 1, 2025

Meta’s ad biz stays strong but economic, regulatory uncertainty looms

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.

By Chris Kelly • May 1, 2025

Pantene turns Alix Earle’s viral TikTok post into collection, campaign

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

By Jessica Deyo • May 1, 2025

How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

By Chris Kelly • May 1, 2025

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

By Aaron Baar • April 24, 2025

NFL, Adobe team up for AI-powered league and fan-generated content

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app. 

By Jessica Deyo • April 24, 2025

Axe leans on Pete Davidson’s wisdom to help men level up their rizz

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

By Peter Adams • April 23, 2025

Lyft Media teams with StackAdapt for programmatic in-app advertising

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

By Aaron Baar • April 17, 2025

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

By Jessica Deyo • April 17, 2025

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.

By Aaron Baar • April 14, 2025

Heineken flips phones for IRL interactions

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

By Aaron Baar • April 10, 2025

BeReal launches US advertising platform led by former TikTok exec

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

By Jessica Deyo • April 10, 2025

How JCPenney’s new brand positioning is subverting consumer expectations

“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

By Chris Kelly • April 10, 2025

Sociable: Trump extends US TikTok sell-off deadline once again

The ByteDance-owned app will now have until June 18 to work out a deal. 

By Andrew Hutchinson • April 7, 2025

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

By Aaron Baar • April 3, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Deyo • April 3, 2025