Google Lens can now tailor search results to the store you’re in

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

By Bryan Wassel • Nov. 19, 2024

Knorr targets zillennials in campaign celebrating holiday cooking blunders

“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. 

By Jessica Deyo • Nov. 18, 2024

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Pepsi swaps out burger chain soda orders in brand’s latest video stunt

“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.

By Peter Adams • Nov. 15, 2024

Nordstrom leverages generative AI for holiday app refresh

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

By Aaron Baar • Nov. 14, 2024

Kroger plans Shop the Scene experience on Hulu for holiday campaign

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

By Jessica Deyo • Nov. 14, 2024

McDonald’s holiday cups entertain with Doodles content, digital collectibles

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

By Chris Kelly • Nov. 14, 2024

‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

By Jessica Deyo • Nov. 13, 2024

Wesson recasts gender roles in Thanksgiving campaign

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

By Sara Karlovitch • Nov. 12, 2024

How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”

By Chris Kelly • Nov. 12, 2024

DoorDash puts fresh spin on family meals for Hispanic Gen Zers

The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

By Jessica Deyo • Nov. 11, 2024

AppLovin’s breakthroughs in AI-powered advertising propel growth

The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

By Peter Adams • Nov. 8, 2024

Burger King doles out holiday deals with immersive mobile app experience

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

By Jessica Deyo • Nov. 7, 2024

SoundCloud powers programmatic display, video ads with PubMatic

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

By Aaron Baar • Nov. 7, 2024

Snap doubles number of advertisers in Q3 as AI, AR bets persist

The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

By Jessica Deyo • Oct. 31, 2024

Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

By Aaron Baar • Oct. 31, 2024

Meta’s generative AI tools find purchase with users and advertisers

More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

By Peter Adams • Oct. 31, 2024

Google ads performance robust despite existential threats

The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

By Peter Adams • Oct. 30, 2024

How L’Oréal’s bigger Pinterest bets are winning over Gen Z

Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

By Jessica Deyo • Oct. 28, 2024

Heineken turns any phone ‘boring’ to encourage IRL connection

Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.

By Sara Karlovitch • Oct. 24, 2024

Chick-fil-A targets families with entertainment-focused mobile app

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

By Aaron Baar • Oct. 24, 2024

Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

By Jessica Deyo • Oct. 24, 2024

True Religion enlists Megan Thee Stallion to tap into hip-hop culture

Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.

By Chris Kelly • Oct. 22, 2024

Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

By Peter Adams • Oct. 22, 2024

3 brands that understand Gen Alpha’s humor — and what they’re doing right

Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. 

By Evan Horowitz • Oct. 22, 2024

Google overhauls Shopping platform with AI for more personalization

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

By Aaron Baar • Oct. 17, 2024