Ad Tech: Page 7
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Khanchit Khirisutchalual via Getty Images
Omnicom shakes up Sparks & Honey amid Omni platform push
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.
By Peter Adams • May 6, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Roblox
Why video is key to Roblox’s evolving advertising strategy
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
By Chris Kelly • May 1, 2024 -
Michael M. Santiago via Getty Images
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
By Peter Adams • April 30, 2024 -
Courtesy of Microsoft
Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.
By Chris Kelly • April 29, 2024 -
chandlervid85, composite - blck.studio
Sponsored by SemasioID Solutions 2.0: Navigating what’s next
Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.
By Jeff Ragovin, CEO at Semasio • April 29, 2024 -
Justin Sullivan/Getty Images via Getty Images
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
By Peter Adams • April 26, 2024 -
Creative via Getty Images
Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
By Peter Adams • April 24, 2024 -
Michael M. Santiago via Getty Images
Cookies get another stay of execution — but have marketers already moved on?
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
By Chris Kelly • April 24, 2024 -
FreshSplash via Getty Images
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
By Peter Adams • April 22, 2024 -
Courtesy of Amazon
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
By Aaron Baar • April 18, 2024 -
Courtesy of Mars, Incorporated
Pedigree adopts AI to give ‘glow ups’ to shelter dog ads
Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.
By Chris Kelly • April 10, 2024 -
Marco_Piunti via Getty Images
On-site search data comes to CTV planning via Captify, Magnite deal
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.
By Aaron Baar • April 8, 2024 -
Courtesy of CIMM
Deep DiveMeet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
By Chris Kelly • April 8, 2024 -
Permission granted by JPMorgan Chase
JPMorgan Chase to let brands target customers based on spending data
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
By Gabrielle Saulsbery • April 4, 2024 -
Courtesy of IAB
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
By Chris Kelly • April 3, 2024 -
Courtesy of Deloitte Digital
Deloitte Digital rebrands itself to show off new generative AI tool
The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.
By Aaron Baar • April 1, 2024 -
Joe Raedle via Getty Images
Walmart’s ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
By Peter Adams • April 1, 2024 -
Courtesy of IBM
IBM shows the dangers of marketers using ‘fishy’ generative AI
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.
By Chris Kelly • April 1, 2024 -
Courtesy of Home Depot
How Home Depot is renovating its retail media network to reach more advertisers
The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
By Chris Kelly • March 28, 2024 -
Justin Sullivan/Staff via Getty Images
Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
By Aaron Baar • March 28, 2024 -
Courtesy of Instacart
Instacart powers third-party integrations with developer platform
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.
By Jessica Deyo • March 27, 2024 -
Brandon Bell via Getty Images
McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.
By Jessica Deyo • March 25, 2024 -
Courtesy of Accenture
Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.
By Chris Kelly • March 25, 2024 -
Courtesy of Lyft
Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
By Peter Adams • March 22, 2024
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