Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

By Natalie Black (Koltun) • Oct. 7, 2021

IPG's new identity solution works across open web, walled gardens

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

By Chris Kelly • Oct. 4, 2021

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How Apple's Epic legal battle will reverberate with marketers for years

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store.

By Robert Williams • Sept. 30, 2021

Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.

By Chris Kelly • Sept. 2, 2021

How Mars measures the emotional impact of video ads using AI tech

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

By Peter Adams • Sept. 1, 2021

Vizio secures $100M in upfront commitments amid shift to CTV

Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser.

By Chris Kelly • Aug. 30, 2021

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.

By Peter Adams • Aug. 25, 2021

Walmart nearly doubles ad sales after major investments in Connect platform

The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.

By Chris Kelly • Aug. 19, 2021

Wingstop shakes up marketing structure as it eyes 100% digital transactions

Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens. 

By Peter Adams • Aug. 17, 2021

Bacardi's first NFT auction supports premium expansion, Black-owned bars

Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.

By Asa Hiken • Aug. 16, 2021

Back from the brink: Why the CMO role has experienced a resurgence

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

By Janice Caston • Aug. 12, 2021

Nike doubles down on localization with Nike Rise concept

The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.

By Cara Salpini • Aug. 11, 2021

WPP posts 19% growth as clients continue 'fundamental shift' toward digital

Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.

By Peter Adams • Aug. 9, 2021

Marketers remain committed to NFTs through buzzy tech's booms and busts

Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.

Aug. 5, 2021

When brands should skip the NFT trend

Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg.

By Rachel Kronberg • Aug. 3, 2021

IPG becomes first holding company to act as closed operator for Unified ID

UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.

By Chris Kelly • Aug. 2, 2021

How agency holding groups could sustain newfound momentum in H2

On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.

By Peter Adams • Aug. 2, 2021

A must-have for today's businesses: A customer-first obsession

As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.

By Janelle Estes • Aug. 2, 2021

Coca-Cola auctions its first NFTs as interest in metaverse grows

The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland.

By Chris Kelly • July 29, 2021

Walmart to sell its omnichannel capabilities to other businesses

Through Adobe Commerce, retailers and brands can use Walmart's cloud-based services to access its pickup and delivery technology.

By Maria Monteros • July 28, 2021

Campbell's commemorates updated soup can labels with NFT collection

Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.

By Chris Kelly • July 28, 2021

Unusual Olympics put digital, mobile marketing tactics to the test

Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out.

By Asa Hiken • July 27, 2021

Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy

With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square.

By Chris Kelly • July 26, 2021

Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound

Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services.

By Peter Adams • July 26, 2021

McDonald's creates team to elevate diner experiences

The effort will combine data analytics, digital customer engagement, global marketing and restaurant development and solutions to improve engagement both on-premise and digitally.

By Emma Liem Beckett • July 26, 2021