Ad Tech: Page 185
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Ikea rolls out smart lighting system
Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience.
By Dan O'Shea • March 29, 2017 -
Google accelerates header bidding-like program
The tech giant is reportedly adding dozens of tech partners and hundreds of publishers to a beta test of its EBDA initiative.
By David Kirkpatrick • March 28, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
CMO Council: Few marketers accomplish real-time, data-driven engagements
Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage.
By Rachel Brown • March 28, 2017 -
Google Home dishes out insurance tips with help from Progressive
The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes.
By Rachel Brown • March 28, 2017 -
The Economist Group taps interactive 3-D, VR to promote Porsche
Inter/Sections, the publisher's first integrated marketing campaign, is centered on how challenging ideas lead to positive disruption.
By David Kirkpatrick , Peter Adams • March 28, 2017 -
Hilton to extend mobile keys to 2,500 properties
The ramp-up of Hilton’s digital key program demonstrates it doesn’t take long for consumer-friendly technology to proliferate.
By Rachel Brown • March 28, 2017 -
Facebook Messenger enables real-time location sharing
The new tool's marketing potential isn't hard to see.
By Rachel Brown • March 28, 2017 -
Lyft pursues millennials, Uber riders with charitable Round Up & Donate program
The ride-hailing service is positioning itself as a brand consumers can like at a time when its biggest competitor's reputation is struggling.
By Rachel Brown • March 27, 2017 -
Apple
Apple scoops up acclaimed automation app Workflow
The deal could have widespread implications for how iOS users access and interact with apps across the technology giant's various devices.
By Rachel Brown • March 27, 2017 -
Coca-Cola cancels weekly YouTube program in the UK
The soft drink brand is reconsidering its digital content strategy to figure out the best video formats for engaging young consumers.
By Rachel Brown • March 27, 2017 -
Amazon ramps up Prime hardware push with new smartphones
In the aftermath of Fire Phone's collapse, the e-commerce behemoth has changed course by offering mobile phones tied to its Prime service from established smartphone players.
By Rachel Brown • March 27, 2017 -
Deep Dive
AR upstarts paint picture of technology's location-based potential at SXSW
Integrating immersive smartphone experiences with location could make for a data-driven marketer's dream, if adoption grows.
By David Kirkpatrick • March 27, 2017 -
Welcome to the new Mobile Marketer
Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.
By Chantal Tode • March 24, 2017 -
Report: Publicis moves deeper into data services to gain competitive edge
With the agency holding group's digital business struggling to meet growth targets, the new data push offers several potential benefits.
By Chantal Tode • March 23, 2017 -
Facebook brings mobile header bidding to its ad platform
The move could drive up the cost of mobile website ads as the bidding process becomes more competitive.
By David Kirkpatrick • March 23, 2017 -
Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles
The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.
By Dan O'Shea • March 22, 2017 -
Williams-Sonoma
Williams-Sonoma unveils augmented reality app for Pottery Barn brands
For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.
By Dan O'Shea • March 21, 2017 -
Cosabella drives 336% ROI jump with AI-driven marketing
The company plans to leave "the tech stuff to the tech" and hire humans only for high-level strategic and creative work.
By Rachel Brown • March 21, 2017 -
Amazon's 'Outfit Compare' mobile feature tells users what to wear
The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.
By Dan O'Shea • March 19, 2017 -
Okay, Google: What's an advertisement, really?
Google Home users heard promotions for Disney's "Beauty and the Beast." Google insists they weren't ads.
By David Kirkpatrick • March 17, 2017 -
Alexa arrives on Amazon's main mobile app
IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills."
By David Kirkpatrick • March 17, 2017 -
Coca-Cola taps Google tech for digital signage
In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.
By David Kirkpatrick • March 16, 2017 -
Forecast: Wide range of bleeding-edge tech to get no marketing spend this year
A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video.
By David Kirkpatrick • March 14, 2017 -
Study: Native video outperforms YouTube content on Facebook
The findings reflect the social media giant's efforts to reward video uploaded in its own format.
By David Kirkpatrick • March 13, 2017 -
Snap opens pop-up Spectacles shop in LA
This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.
By David Kirkpatrick • March 10, 2017
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