Ad Tech: Page 184
-
Nielsen adds AI to automate audience optimization
Brands using the company's marketing cloud can now leverage real-time audience data to tailor messaging.
By David Kirkpatrick • April 5, 2017 -
Apple, Verizon amplify efforts to woo cord cutters
The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.
By Rachel Brown • April 4, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Facebook Live rolls out the red carpet for 'The Fate of the Furious'
The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time.
By Rachel Brown • April 4, 2017 -
Golden State Warriors, Philips connect home lighting, games via an app
Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile.
By Rachel Brown • April 4, 2017 -
Samsung expands high-touch retail concept in Canada
The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster.
By Rachel Brown • April 4, 2017 -
Time Inc. revs up appeal for millennial publication The Drive with Shop portal
The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car.
By Rachel Brown • April 4, 2017 -
Dentsu acquires Leapfrog for more personalized performance marketing
IProspect, an agency of the holding group, will leverage proprietary marketing technology for data-driven experiences.
By David Kirkpatrick • April 4, 2017 -
Snapchat expands Stories search with machine learning
Text captions, visuals and other information will be mined by the technology to determine where user submissions appear.
By Peter Adams • April 3, 2017 -
Backlash over likely privacy rollback foreshadows net neutrality debate
Recent congressional action loosening internet privacy protections for ISPs stirred controversy, but that could pale in comparison to the net neutrality debate to come.
By David Kirkpatrick • April 3, 2017 -
Google gets in shape with new reservation tool for fitness fans
As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes.
By Chantal Tode • April 3, 2017 -
Deep Dive
What does Apple's AR-fueled future look like?
For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation.
By Ken Magill • April 3, 2017 -
Report: Apple will support third-party measurement for News ads
Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.
By Chantal Tode • April 3, 2017 -
Mountain Dew expands premium line with live music festival, VR experiences
Two new flavors in the brand's Label Series are getting a campaign that also coincides with Coachella.
By David Kirkpatrick • March 31, 2017 -
Report: Facebook Messenger preps group chatbot launch
The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology.
By Chantal Tode • March 31, 2017 -
Study: Amazon passes Google as most used DSP
A recent survey of marketers found Amazon Advertising Platform has more users than Google’s DoubleClick Bid Manager.
By David Kirkpatrick • March 31, 2017 -
Jeep accelerates smartphone shopping with Google Tango-based AR app
Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car.
By Chantal Tode • March 31, 2017 -
Chase experience calls into question effectiveness of programmatic
Cutting the number of websites running its ads from 400,000 to just 5,000 did not significantly alter the bank's performance metrics, The New York Times reported.
By David Kirkpatrick , Peter Adams • March 31, 2017 -
Deep Dive
Why Apple, SAP are bringing iOS to the enterprise
SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.
By Justine Brown • March 31, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
How Samsung's Bixby smart assistant might compete against Siri, Alexa
The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday.
By Chantal Tode • March 30, 2017 -
Facebook invests in new native ad units for Instant Articles
Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles.
By Peter Adams • March 30, 2017 -
MLB, NHL fans can now personalize iOS app icons
Fans' favorite team logos can now adorn their apps' home screen icon.
By Chantal Tode • March 30, 2017 -
Dunkin' Donuts bakes order ahead into Waze for integrated functionality
In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road.
By Chantal Tode • March 29, 2017 -
The Guardian sues Rubicon Project over buyer fees
The publisher alleges that Rubicon did not disclose fees when buying its inventory.
By David Kirkpatrick • March 29, 2017 -
Deep Dive
Is the Holy Grail of offline attribution becoming less elusive?
A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist.
By David Kirkpatrick • March 29, 2017
Previous
