Ad Tech: Page 175
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IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
Time Inc.: 90% of consumers like custom content for brand engagement
Younger demographics, in particular, like and trust custom content to connect with brands, according to new research.
By David Kirkpatrick • June 28, 2017 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.
By Robert Williams • June 27, 2017 -
Houston airports debut first app-free indoor mobile navigation
The turn-by-turn wayfinding experience could eventually give airport restaurants and shops a way to promote offers.
By Robert Williams • June 27, 2017 -
YouTube opens Uptime video sharing to all users
The app, which isn't branded as a YouTube or Google product, lets people watch videos with friends while reacting and commenting.
By Robert Williams • June 27, 2017 -
Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
P&G, Unilever scale back digital ad spending
Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.
By David Kirkpatrick • June 27, 2017 -
Opinion
Some inconvenient truths about botnets
The actual impact of major botnet schemes like Methbot might be dramatically overstated by the media, writes Timur Yarnall, former CEO and co-founder of MdotLabs.
By Timur Yarnall • June 27, 2017 -
Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017 -
YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Sponsored by IBM
Chat: the gaping hole in your social media strategy (Part 3)
Messaging platforms are rapidly evolving. IBM Watson Chat Bot and Predictive Analytics in Action can help marketers engage successfully with their customers through mobile and social channels.
June 26, 2017 -
Outbrain cuts staff, pivots strategy as chatbot initiative stalls
Programmatic ad sales will now be a focus for the content recommendation company as it lays off 4% of its workforce.
By David Kirkpatrick • June 26, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Opinion
5 best practices for effective vertical video
Vertical videos require bite-sized, platform-specific content, according to Matt Wickersham of Cheetah Mobile.
By Matt Wickersham • June 23, 2017 -
Nielsen extends deal for YouTube mobile app
Nielsen’s Digital Ad Ratings will now also show reach, frequency and gross rating data of the video-streaming service across all devices.
By Robert Williams • June 23, 2017 -
Moda Operandi debuts one-step checkout on Instagram via Amazon Pay
The luxury fashion retailer is the first to offer one-step checkout for items on Instagram.
By Robert Williams • June 23, 2017 -
Sony Pictures puts 3-D Spider-Man in user videos
Holo, a new app, adds augmented reality holograms to video recordings and already has a number of partnerships.
By Robert Williams • June 23, 2017 -
Periscope creates revenue-sharing program for live streamers
Super Hearts is the platform's first paid virtual gift product that helps creators monetize content.
By Robert Williams • June 22, 2017 -
Twitter's ad outlook improves
Cleveland Research said marketers gave their "best relative feedback" on Twitter in more than two years.
By Robert Williams • June 22, 2017 -
Intel dives into multi-year Olympics deal with VR, emerging tech
Events will get a more immersive perspective with first-ever live VR broadcasts, as well as AI analytics, drones and 5G services.
By David Kirkpatrick • June 22, 2017 -
Unilever, WPP invest $15M in digital ad creative platform
The CPG giant and agency holding company are partnering to use Celtra’s technology across Unilever’s global marketing organization.
By David Kirkpatrick • June 22, 2017 -
Sponsored by IBM
Chat: the gaping hole in your social media strategy (Part 2)
Messaging platforms are rapidly evolving. Taking steps towards integrating chat and messaging helps ensure your company is on top of the trend.
June 22, 2017
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