Ad Tech: Page 174
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Intel teams with MLB for multi-year VR content deal
Live and on-demand video will be available at no cost starting this season via the Intel True VR App.
By David Kirkpatrick • June 2, 2017 -
WPP's GroupM merges Maxus and MEC
The newly formed media, content and technology agency will help streamline operations and cut costs.
By David Kirkpatrick • June 2, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Opinion
T.J. Maxx's missed opportunity
Dan Slavin, CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.
By Dan Slavin • June 2, 2017 -
Skype adds chat, messaging features in major mobile revamp
Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.
By Rob Williams • June 2, 2017 -
Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O'Shea • June 1, 2017 -
Discover replaces live chat with messaging feature in mobile app
The new service maintains the continuity of banking conversations by keeping a record of past interactions.
By Rob Williams • June 1, 2017 -
Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Study: 31% of programmatic advertisers will reduce spend over fake news
Marketers are poised to take action to ensure the integrity of their brands.
By David Kirkpatrick , Chantal Tode • June 1, 2017 -
Instagram offers ad placements linked to Facebook Messenger
By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.
By Rob Williams • June 1, 2017 -
Apple develops AI chip for advanced tasks
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.
By Rob Williams • May 31, 2017 -
Foursquare partners with Reddit for geolocation feature
Historically anonymous Reddit users now have the option to add location tags to posts.
By Rob Williams • May 31, 2017 -
Study: App install video ads effective but underfunded
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.
By Natalie Black (Koltun) • May 31, 2017 -
Bank of America tests car-buying app
New mobile features could help the bank reach a wider market of consumers seeking car loans.
By Rob Williams • May 31, 2017 -
Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017 -
Facebook makes stronger push to pharmaceutical marketers
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.
By Rob Williams • May 30, 2017 -
Phillips 66 tests mobile app for nationwide rollout
The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.
By Rob Williams • May 30, 2017 -
Coca-Cola's latest packaging play delivers access to music festivals
Bottles attached with removable wristbands drove a sales lift of 11% in their targeted region.
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Study: Demand escalates for Instagram marketing skills
Upwork tracked the 20 most in-demand skills from marketing freelancers and found Asana work training, Instagram marketing and A/B testing top the list.
By David Kirkpatrick • May 30, 2017 -
Raise rolls out gift card-fueled mobile wallet app
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.
By Dan O'Shea • May 26, 2017 -
Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek
The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.
By Rob Williams • May 26, 2017 -
Kik creates digital currency as basis for rewards engine
The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.
By Rob Williams • May 26, 2017
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