WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

By Peter Adams • Oct. 24, 2025

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

By Peter Adams • Oct. 22, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

By Chris Kelly • Oct. 22, 2025

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

By Aaron Baar • Oct. 20, 2025

Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season.

Oct. 20, 2025

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

By Chris Kelly • Oct. 16, 2025

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

By Peter Adams • Oct. 16, 2025

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

By Jessica Hammers • Oct. 16, 2025

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

By Chris Kelly • Oct. 15, 2025

From AI to human ingenuity: Powering marketing’s growth engine

Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.

Oct. 13, 2025

PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

By Aaron Baar • Oct. 10, 2025

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

By Aaron Baar • Oct. 9, 2025

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

By Chris Kelly • Oct. 9, 2025

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

By Sara Karlovitch • Oct. 7, 2025

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

By Peter Adams • Oct. 6, 2025

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

By Jessica Hammers • Oct. 2, 2025

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

By Peter Adams • Oct. 1, 2025

Top marketing conferences to attend in 2026

The Interactive Advertising Bureau has moved up NewFronts, which it bills as the world’s largest digital content marketplace, to earlier in the spring.

By Jessica Hammers • Updated Oct. 21, 2025

ChatGPT lets shoppers buy products within the platform

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

By Dani James • Sept. 30, 2025

DraftKings bets on NBCU’s wide sports reach with multiyear ad deal

The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the NFL and NBA.

By Jessica Hammers • Sept. 30, 2025

Horizon Media, Havas form joint venture to woo global marketers

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

By Chris Kelly • Sept. 29, 2025

Sephora cozies up to beauty creators with new affiliate program

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

By Jessica Hammers • Sept. 23, 2025

Amazon grants marketing cloud access to any sponsored ad campaigns

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

By Aaron Baar • Sept. 22, 2025

Why the advertising industry can’t wait for responsible AI guidelines

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

By Kevin Alvero • Sept. 22, 2025

YouTube simplifies brand, creator partnerships with new solutions

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

By Aaron Baar • Sept. 18, 2025