Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

By Peter Adams • May 22, 2025

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales. 

By Aaron Baar • May 19, 2025

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

By Peter Adams • May 19, 2025

Why attention metrics matter in DOOH advertising

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional OOH and online video.

May 19, 2025

Expedia brings generative AI trip-planning tool to Instagram

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

By Aaron Baar • May 15, 2025

Netflix hones pitch to brands with richer data, personalization tools

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

By Peter Adams • May 15, 2025

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.

By Chris Kelly • May 14, 2025

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

By Chris Kelly • May 13, 2025

PubMatic brings generative AI to media buying platform

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

By Aaron Baar • May 12, 2025

Rewiring marketing mindsets for the generative AI revolution

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

May 12, 2025

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

By Aaron Baar • May 8, 2025

Tubi pitches products, partnerships designed for specific ad verticals

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

By Chris Kelly • May 7, 2025

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

By Peter Adams • May 6, 2025

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

By Chris Kelly • May 5, 2025

Amazon’s booming ad business faces dynamic challenge from tariffs

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.

By Peter Adams • May 2, 2025

Meta’s ad biz stays strong but economic, regulatory uncertainty looms

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.

By Chris Kelly • May 1, 2025

EDO extends data interoperability for TV outcomes measurement

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

By Aaron Baar • April 28, 2025

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.

By Peter Adams • April 28, 2025

Google’s ad business remains robust despite macro, regulatory threats

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

By Peter Adams • April 25, 2025

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

By Aaron Baar • April 24, 2025

What’s next as Google keeps cookies amid challenges to its dominance

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

By Chris Kelly • April 23, 2025

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

By Aaron Baar • April 21, 2025

Lyft Media teams with StackAdapt for programmatic in-app advertising

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

By Aaron Baar • April 17, 2025

Google holds monopoly over key areas of ad tech, US judge rules

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.

By Peter Adams • Updated April 17, 2025

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.

By Aaron Baar • April 14, 2025