Ad Tech
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Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
By Peter Adams • Jan. 10, 2025 -
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Trendline
AI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025 -
Deep Dive
10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
By Aaron Baar • Jan. 6, 2025 -
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.
By Peter Adams • Dec. 19, 2024 -
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
By Aaron Baar • Dec. 16, 2024 -
Sponsored by Spaceback
Spaceback and Roku unlock CTV advertising for more brands
Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.
Dec. 16, 2024 -
Hy-Vee links with Grocery TV to bolster in-store retail media network
The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.
By Catherine Douglas Moran • Dec. 12, 2024 -
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024 -
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
IPG acquires commerce marketing company Intelligence Node
The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.
By Aaron Baar • Dec. 9, 2024 -
Omnicom acquires IPG to create advertising agency behemoth
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
By Peter Adams • Dec. 9, 2024 -
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
By Sara Karlovitch • Dec. 5, 2024 -
Opinion
What Google Chrome’s potential sale means for the future of advertising
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
By Bradley Keefer • Dec. 2, 2024 -
Sponsored by Urban Science
Bridging the divide between personalization and restriction
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
Dec. 2, 2024 -
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
By Chris Kelly • Nov. 26, 2024 -
Publicis Sapient teams with Google Cloud to boost AI marketing efforts
The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.
By Aaron Baar • Nov. 25, 2024 -
Sponsored by Zappi
Creating products that win: 3 ways AI is changing the game
AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.
Nov. 25, 2024 -
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
By Peter Adams • Nov. 22, 2024 -
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
By Jessica Deyo • Nov. 21, 2024 -
Column
Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
By Andrew Hutchinson • Nov. 21, 2024 -
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
By Peter Adams • Nov. 21, 2024 -
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
By Peter Adams • Nov. 20, 2024 -
Google Lens can now tailor search results to the store you’re in
Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.
By Bryan Wassel • Nov. 19, 2024