Ad Tech

  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Trade Desk tries to shake up streaming TV with content-agnostic strategy

    The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

    By • Nov. 20, 2024
  • An example of Google Lens' in-store features.
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    Courtesy of Google
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    Google Lens can now tailor search results to the store you’re in

    Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

    By Bryan Wassel • Nov. 19, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

    By Marketing Dive staff
  • Viant x IRIS.TV
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    Courtesy of Viant
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    Viant seeks CTV edge with IRIS.TV acquisition

    IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

    By Aaron Baar • Nov. 18, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix helps brands deepen NFL integrations with new ad partnerships

    The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

    By • Nov. 12, 2024
  • Adult women in data center checking cables and whole network, server setup and programing mainframe through digital tablet.
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    tomazl via Getty Images
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    Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

    The advertising platform has posted a 20% revenue gain for 11 straight quarters.

    By Aaron Baar • Nov. 11, 2024
  • AppLovin office
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    Courtesy of AppLovin
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    AppLovin’s breakthroughs in AI-powered advertising propel growth

    The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

    By • Nov. 8, 2024
  • The SoundCloud app alongside a variety of other music streaming apps.
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    hapabapa via Getty Images
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    SoundCloud powers programmatic display, video ads with PubMatic

    The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

    By Aaron Baar • Nov. 7, 2024
  • Draft King using Perion's Stay Live CTV ad format
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    Courtesy of Perion
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    DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

    Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

    By • Nov. 7, 2024
  • Oreo DTC screenshots
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    Courtesy of Goodness
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    How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

    The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

    By • Nov. 5, 2024
  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    Amazon trumpets new AI-powered tools for marketers as costs soar

    Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

    By • Nov. 1, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By • Oct. 30, 2024
  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix taps new VP of advertising as ad biz prepares for crucial 2025

    Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

    By • Oct. 29, 2024
  • Georgia-Pacific brands
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    Courtesy of Georgia-Pacific
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    Q&A

    How Georgia-Pacific creates value by investing in retail media networks

    Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”

    By • Oct. 22, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By • Oct. 18, 2024
  • Google Shopping on smartphones
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    Courtesy of Google
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    Google overhauls Shopping platform with AI for more personalization

    New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

    By Aaron Baar • Oct. 17, 2024
  • Amazon Creative Studio on a laptop
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    Courtesy of Amazon
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    Amazon unboxes advertiser capabilities spanning AI, DSP and insights

    The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

    By • Oct. 15, 2024
  • Frustrated young woman with a smartphone in her hands while she sits on a couch at home.
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    Pekic via Getty Images
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    IAS tests tool for brand-safe ad placements on Meta’s platforms

    Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025. 

    By Aaron Baar • Oct. 14, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Mike Petrella at Advertising Week New York
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    Courtesy of Advertising Week New York
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    Q&A

    How United Airlines brought Kinective Media to market — and what’s next

    Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

    By • Oct. 10, 2024
  • A panel at Advertising Week New York 2024
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    Courtesy of Advertising Week New York
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    How AI gives Hershey an edge for high-stakes Halloween season

    Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands.

    By • Oct. 10, 2024
  • Four executives speak during an Advertising Week panel
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    Courtesy of Advertising Week New York
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    Why Home Depot is turning to DIY as its retail media network scales up

    Executives at Advertising Week detailed how the home improvement retailer and its ad-tech partners have beefed up Orange Apron Media.

    By • Oct. 8, 2024
  • DoorDash Ads Manager images
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    Courtesy of DoorDash
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    Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

    The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

    By • Oct. 3, 2024
  • Three people during a virtual panel.
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    Catherine Douglas Moran/Marketing Dive
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    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

    By • Oct. 1, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By • Sept. 26, 2024