Ad Tech


  • Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023 in Las Vegas, Nevada.
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    Noah Berger / Stringer via Getty Images
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    Amazon offers ad tech to retailers in retail media land grab

    The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

    By Jan. 10, 2025
  • Disney Data & Tech Showcase
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    Courtesy of Disney
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    Disney ramps up advertiser offerings as streaming wars enter next phase

    The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

    By Jan. 9, 2025
  • A data center server room. Explore the Trendline
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Courtesy of DoorDash
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    Albertsons, DoorDash boost advertiser offerings around data, measurement

    The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

    By Jan. 7, 2025
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    CreativaImages via Getty Images
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    Deep Dive

    10 marketing predictions for 2025 as new era of productivity dawns

    With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

    By , , , Jan. 7, 2025
  • Bob Lord on stage at Advertising Week
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    John Lamparski via Getty Images
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    Horizon Media Holdings appoints former IBM exec as first president

    Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

    By Aaron Baar • Jan. 6, 2025
  • Advertising executive Kristi Argyilan, wearing a black leather jacket, sits with her arms crossed at a dark wood table
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    Permission granted by Uber
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    Uber hires Target, Albertsons retail media maven to lead ads business

    Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

    By Dec. 19, 2024
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    Cecilie_Arcurs via Getty Images
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    Programmatic ad spend grows alongside efficiency gains: ANA

    As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

    By Aaron Baar • Dec. 16, 2024
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    Permission granted by Joe Hall
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    Sponsored by Spaceback

    Spaceback and Roku unlock CTV advertising for more brands

    Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.

    Dec. 16, 2024
  • Digital screens inside a store.
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    Courtesy of Grocery TV
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    Hy-Vee links with Grocery TV to bolster in-store retail media network

    The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.

    By Catherine Douglas Moran • Dec. 12, 2024
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Facebook global ad revenue to surpass $100B in 2024: WARC

    Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

    By Dec. 12, 2024
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    Courtesy of Roku
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    Roku will cover the cost to turn branded social content into CTV ads

    The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

    By Dec. 11, 2024
  • IPG CEO Philippe Krakowsky
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    Olivier Anrigo via Getty Images
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    IPG acquires commerce marketing company Intelligence Node

    The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.

    By Aaron Baar • Dec. 9, 2024
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom acquires IPG to create advertising agency behemoth

    The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

    By Dec. 9, 2024
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    SeventyFour/Shutterstock.com

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    Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

    A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

    By Dec. 5, 2024
  • An exterior shot of the Department of Justice building shows the words "Department of Justice" and an American flag flying above.
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    Kevin Dietsch / Staff via Getty Images
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    Opinion

    What Google Chrome’s potential sale means for the future of advertising

    The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.

    By Bradley Keefer • Dec. 2, 2024
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    hxdbzxy via Getty Images
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    Sponsored by Urban Science

    Bridging the divide between personalization and restriction

    Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.

    Dec. 2, 2024
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

    Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

    By Nov. 26, 2024
  • Google Cloud logo
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    Alexander Koerner / Stringer via Getty Images
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    Publicis Sapient teams with Google Cloud to boost AI marketing efforts

    The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

    By Aaron Baar • Nov. 25, 2024
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    Permission granted by Zappi
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    Sponsored by Zappi

    Creating products that win: 3 ways AI is changing the game

    AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.

    Nov. 25, 2024
  • Google, antitrust, DOJ, search, Chrome divestiture, Android
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    Justin Sullivan via Getty Images
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    Why Google’s potential Chrome sell-off could sow fresh marketing disruption

    A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

    By Nov. 22, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple begins selling News ads directly as its advertising ambitions grow

    Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

    By Nov. 21, 2024
  • Sponsored Snaps
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    Courtesy of Snapchat
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    Column

    Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps

    Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. 

    By Andrew Hutchinson • Nov. 21, 2024
  • Shot of three business persons filling in paperwork in an office.
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    Violeta Stoimenova via Getty Images
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    Mediaocean acquires Innovid to sharpen focus on creative, CTV

    Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

    By Nov. 21, 2024
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Trade Desk tries to shake up streaming TV with content-agnostic strategy

    The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

    By Nov. 20, 2024
  • An example of Google Lens' in-store features.
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    Courtesy of Google
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    Google Lens can now tailor search results to the store you’re in

    Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

    By Bryan Wassel • Nov. 19, 2024