WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

By Aaron Baar • April 7, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Deyo • April 3, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How Kellanova’s clean room is improving targeting and lifting sales

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

By Chris Kelly • April 3, 2025

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

By Sara Karlovitch • April 1, 2025

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

By Chris Kelly • March 31, 2025

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

By Peter Adams • March 31, 2025

Adobe’s latest integration shows a path forward for cookieless campaigns

In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

By Aaron Baar • March 31, 2025

Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.

By Aaron Baar • March 27, 2025

IAB: AI adoption for campaigns lags amid data, transparency concerns

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.

By Aaron Baar • March 24, 2025

The future of advertising is owned media networks—those that wait will lose

Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.

March 24, 2025

How TikTok’s new search ad format helps Eventbrite inspire eventgoers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Deyo • March 20, 2025

Why 2025 will be the year for ‘fill-in-the-blank’ media networks

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

By Chris Kelly • March 20, 2025

Publicis integrates Adobe’s generative AI to scale up personalized content

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.

By Chris Kelly • March 18, 2025

Estée Lauder continues generative AI push with Adobe integration

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

By Chris Kelly • March 12, 2025

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

By Aaron Baar • March 10, 2025

What Coca-Cola has learned on its generative AI journey so far

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

By Chris Kelly • March 10, 2025

Publicis acquires Lotame to fortify data-driven marketing position

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

By Peter Adams • March 6, 2025

Target’s digital ad unit delivers $2B in value for embattled retailer

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

By Peter Adams • March 5, 2025

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

Retail media’s impact on holiday advertising rises: Sensor Tower

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains. 

By Peter Adams • Feb. 25, 2025

Sling TV to provide a home for Sabio’s Creator TV

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.

By Aaron Baar • Feb. 24, 2025

Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration

Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.

By Chris Kelly • Feb. 21, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

By Chris Kelly • Feb. 20, 2025

Trade Desk’s big bet on AI in advertising hits rollout snags

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.” 

By Peter Adams • Feb. 18, 2025