Influencer Marketing: Page 16
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Permission granted by Unilever
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce.
By Peter Adams • Sept. 29, 2021 -
Courtesy of TikTok
TikTok entices advertisers with brand safety, ad measurement and commerce push
The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.
By Asa Hiken • Sept. 29, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Molson Coors
Miller Lite forges luxury ring collection that rewards football fans for reuniting
Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life.
By Peter Adams • Sept. 28, 2021 -
Ocean Spray released a video as part of its Cranberry Chef Collective campaign. The image was retrieved from its video on Sept. 27, 2021.
Deep DiveFor influencer marketing to drive sales, trust must translate to real strategies
As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity.
By Asa Hiken • Sept. 28, 2021 -
Courtesy of Neutrogena
Neutrogena debunks skincare myths in first TikTok campaign
Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio.
By Natalie Black (Koltun) • Sept. 16, 2021 -
Courtesy of Clif Bar & Company
Clif Kid encourages students with AR experience inspired by Sky Brown
Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.
By Asa Hiken • Sept. 9, 2021 -
Courtesy of Gap
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.
By Peter Adams • Sept. 7, 2021 -
Sean Gallup via Getty Images
Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers
Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital.
By Peter Adams • Sept. 1, 2021 -
Courtesy of WynnBet
WynnBet teams with Ben Affleck, Shaq as online sports betting heats up
The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.
By Asa Hiken • Aug. 31, 2021 -
Courtesy of Just Play
Slinky makes social media debut with search for new jingle
The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.
By Peter Adams • Aug. 30, 2021 -
Courtesy of Sonos
ColumnCampaign Trail: Sonos explores sonic ties to nature in smart speaker ad
Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.
By Natalie Black (Koltun) • Aug. 27, 2021 -
Courtesy of PepsiCo
Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers
PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.
By Peter Adams • Aug. 26, 2021 -
Courtesy of Taco Bell Corp.
Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation
The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.
By Asa Hiken • Aug. 23, 2021 -
Unsplash - Jakob Owens
Sponsored by Inmar, Inc.Myth busted — Yes, you can measure influencer activations
Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.
Aug. 16, 2021 -
Courtesy of Express
Express pilots commission-based influencer program
Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.
By Tatiana Walk-Morris • July 27, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 15, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021 -
Retrieved from What's Cooking? on July 06, 2021
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
By Chris Kelly • July 7, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 8, 2021 -
Retrieved from Miller Lite on June 02, 2021
Miller Lite, New Balance team up on 'dad shoe' beer koozie
Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.
By Asa Hiken • June 2, 2021 -
Courtesy of Molson Coors
Vizzy hard seltzer recruits drag queen Priyanka to promote LGBTQ+ representation in the arts
As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative.
By Asa Hiken • Updated May 28, 2021
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