Creative: Page 86
-
Courtesy of Nike
Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic
The sportswear brand is also offering its workout app for free as people are urged to remain isolated.
By Robert Williams • March 24, 2020 -
Getty Images
Marketers struggle with content strategy, tracking ROI, study says
Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional.
By Robert Williams • March 24, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Fotolia
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Opinion
Staying human amid the pandemic
Corona is learning how consumer behavior is painfully fickle, especially when fear invades, writes agency CTP's Grant Pace. Its CEO's ability to put a more human face on his brand may help it come out healthier than ever.
By Grant Pace • March 24, 2020 -
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.
By Peter Adams • March 23, 2020 -
Thai Phi Le
Ford, Guinness coronavirus-related ads score well with general population, study says
Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
By Dianna Christie • March 23, 2020 -
Toyota, Hyundai pivot to ads sharing optimistic message
Following Ford, the carmakers cut their respective campaigns around spring sales events to run supportive messaging during the pandemic.
By Dianna Christie , Natalie Black (Koltun) • March 23, 2020 -
Deep Dive
Why brands are doubling down on hip-hop talent
Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides.
By Chris Kelly • March 23, 2020 -
Retrieved from 72andSunny Amsterdam on March 19, 2020
ColumnCampaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads
A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play.
By Natalie Black (Koltun) • March 20, 2020 -
Gartner: CMOs must shift strategies amid coronavirus threat
The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.
By Robert Williams • March 19, 2020 -
Courtesy of Hyundai
Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign
The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm.
By Dianna Christie • March 19, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on black background". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Ad Council teams with government, media networks on coronavirus PSAs
Viacom and the nonprofit developed #AloneTogether, a social media campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream.
By Dianna Christie • March 18, 2020 -
Opinion
Your brand's real offering to Gen Z is community
Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel.
By Mary Noel • March 18, 2020 -
Ford shifts marketing focus to coronavirus relief program
The automaker is extending its Ford Credit service for federal and local disaster relief to include those affected by the pandemic.
By Peter Adams • March 17, 2020 -
Getty Images
Only 12% of marketers say content programs reach the right audience, study finds
Digital content could play a larger role for some marketers as trade shows and other events are canceled in response to the novel coronavirus.
By Dianna Christie • March 17, 2020 -
Courtesy of PepsiCo
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
By Dianna Christie • March 16, 2020 -
Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots
With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work.
By Dianna Christie • March 16, 2020 -
CDC/Hannah A Bullock; Azaibi Tamin. (2019). "covid-19 coronavirus microscopic image with blue colored viral particles". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Deep DiveHow brands are taking extra precaution to avoid coronavirus insensitivities
Campaigns are getting dropped for fear of associating with the virus, but an overreaction also has its downsides.
By Peter Adams • March 16, 2020 -
American Kennel Club launches 1st national digital campaign
Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.
By Dianna Christie • March 13, 2020 -
Retrieved from Mother London on March 13, 2020
KFC pulls 'finger lickin' ads in UK amid coronavirus concerns
The brand follows Hershey's and Coors in pausing a campaign that may be perceived as insensitive or ill-timed around the pandemic.
By Dianna Christie • March 13, 2020 -
Courtesy of PRNewsfoto/Mondelēz International, Inc.
Chips Ahoy brings back mascot after 6 years to promote mashup flavors
The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media.
By Dianna Christie • March 12, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on black background". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Hershey, Coors pull ads to avoid coronavirus insensitivities
The former focused on handshakes and hugs, while the latter was gearing up for March Madness with a spot titled the "Official Beer of 'Working' Remotely."
By Peter Adams • March 11, 2020 -
ANA: Advertisers extend time to pay agencies for marketing services
Payment terms for ad agencies lengthened 27% to an average 58 days as companies seek ways to squeeze cash flow from operations.
By Robert Williams • March 11, 2020 -
Acura cancels March Madness push featuring real-time ad edits
The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.
By Dianna Christie • Updated March 17, 2020 -
Courtesy of Poise
Poise and Busy Phillips speak frankly about bladder leakage in new campaign
The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.
By Dianna Christie • March 11, 2020
Previous
