Coors Light encourages drinkers to 'chill' with offbeat koozies

Molson Coors sister brand Miller Lite launched a similar effort, giving away a baseball glove with a tallboy pint pocket specially designed to catch beers.

By Asa Hiken • Updated June 16, 2021

Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors

The push includes free delivery via the chain's app, capturing first-party data that would otherwise be collected by third-party delivery services.

By Chris Kelly • June 15, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Jack in the Box duets with Jason Derulo on virtual restaurant brand

CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.

By Chris Kelly • June 14, 2021

Chipotle airs first national TV ad starring athlete as hype around Olympics builds

A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.

By Peter Adams • June 14, 2021

Hennessy debuts first NBA spots to support minority small business owners

"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.

By Asa Hiken • June 14, 2021

Midol urges women to stop apologizing for their periods with awareness push

The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.

By Chris Kelly • June 10, 2021

Billie rewrites classic fairy tales for Pride on Instagram

The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.

By Natalie Black (Koltun) • June 10, 2021

Somewhere over the rainbow

Brands that continually represent the LGBTQ community — not just during Pride Month — will stand the test of time as consumers call out valueless and performative actions, writes New Moon's James Silverstone.

By James Silverstone • June 10, 2021

Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery

DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.

By Asa Hiken • June 9, 2021

Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'

To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.

By Natalie Black (Koltun) • June 9, 2021

Burger King trolls Chick-fil-A with LGBTQ donations during Pride

The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.

By Chris Kelly • June 8, 2021

The business of normalizing taboo topics

From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.

By Maria Monteros • June 8, 2021

Domino's revived Noid hops on NFT trend

The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.

By Chris Kelly • June 8, 2021

Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride

Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.

By Chris Kelly • June 8, 2021

Pantene teams with Allyson Felix in run-up to Olympics

The P&G brand highlights a decorated athlete who has spoken out against inequalities facing mothers, both in healthcare and by former sponsor Nike.

By Chris Kelly • June 7, 2021

Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt

The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.

By Peter Adams • June 4, 2021

Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat

Bite-sized spots from the Kraft Heinz brand and Johannes Leonardo depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling.

By Natalie Black (Koltun) • June 4, 2021

Kate Spade tests TikTok with cheery summer campaign

New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.

By Natalie Black (Koltun) • June 3, 2021

Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report

A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.

By Peter Adams • June 3, 2021

Mars Wrigley joins reality competition show for aspiring influencers

In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following.

By Robert Williams • June 1, 2021

H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling

A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers.

By Peter Adams • June 1, 2021

Gap says marketing investments are 'supercharging' sales

Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said.

By Chris Kelly • June 1, 2021

Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'

The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro Naomi Osaka.

By Peter Adams • May 27, 2021

REI opens content studio to support climate action, DEI efforts

Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.

By Chris Kelly • May 27, 2021

Pepsi says it's better with burgers in shot across Coke's bow

A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.

By Peter Adams • May 26, 2021