Creative: Page 122
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Michelob Ultra
Michelob Ultra hosts interactive workout experience to promote new fitness festival
Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra.
By Erica Sweeney • Sept. 6, 2018 -
Twix debuts split-screen Instagram Story as part of left/right campaign
The Mars candy brand urges viewers to watch the video and select a side.
By Robert Williams • Sept. 6, 2018 -
Gap leveraged social listening to craft its positivity-focused fall campaign theme
The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.
By Erica Sweeney • Sept. 6, 2018 -
Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers
For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.
By Erica Sweeney • Sept. 6, 2018 -
Crown Royal returns to NFL advertising, extending message around responsible drinking
The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned.
By Erica Sweeney • Sept. 6, 2018 -
Harry & David
Harry & David repositions around sharing for year-round connections
Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.
By Chantal Tode • Sept. 5, 2018 -
Ulta revamps branding strategy to focus on diversity in beauty
The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.
By Erica Sweeney • Sept. 5, 2018 -
Pizza Hut kicks off first national campaign as NFL sponsor
A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.
By Erica Sweeney • Sept. 5, 2018 -
Pepsi charges into football season with experiential Tailgate Tour, video push
Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars.
By Erica Sweeney • Sept. 5, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Toxic Avengers
Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes.
By John Hazard and Lisa Burdige • Sept. 4, 2018 -
Nike
Deep DiveHow Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
By Cara Salpini • Sept. 4, 2018 -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018 -
Column
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
Getty
Hyundai links rivalry-focused NFL content series back to its website
Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show.
By Erica Sweeney • Aug. 31, 2018 -
Wikimedia
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
KFC will pay parents to name their baby Harland, after its founder
A new contest puts $11,000 toward the college fund of the first baby born on Sept. 9 that's named after the Colonel.
By Erica Sweeney • Aug. 30, 2018 -
Busch
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Landmrk
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
HP exposes bias around the 'all-American family' with social experiment
The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.
By Erica Sweeney • Aug. 29, 2018 -
Will MillerCoors' second try at a millennial-targeted beverage be successful?
The brewer announced its flavored low-calorie Cape Line beverages soon after discontinuing its unsuccessful Two Hats line.
By Patti Zarling • Aug. 29, 2018 -
Study: In-house agencies multiply, setting up shop at 64% of advertisers
The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness.
By Erica Sweeney • Aug. 28, 2018 -
Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service
BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment.
By Erica Sweeney • Aug. 28, 2018 -
NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
Miracle Whip takes over Florida town to drive out mayo
The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law.
By Erica Sweeney • Aug. 27, 2018
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