Creative: Page 122
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Sour Patch Kids
Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video
The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences.
By Erica Sweeney • Dec. 17, 2018 -
Columbia Pictures promotes film premiere with 360-degree escape rooms
Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.
By Erica Sweeney • Dec. 17, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Chevy's global CMO retires amid broader cuts at parent GM
No replacement has been named for Tim Mahoney, who took on the role in 2013 and led initiatives like the brand's "Find New Roads" marketing platform.
By Peter Adams • Dec. 14, 2018 -
Esurance unrolls 'Surprisingly Painless Gifting' with Dennis Quaid wrapping paper
A limited-edition line of gift wrap, cards, boxes and tags featuring snarky messages and the actor's mug aims to ease stress around the holidays.
By Erica Sweeney • Dec. 14, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018 -
Edelman for KFC
KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend
Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.
By Erica Sweeney • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
P&G buys Walker & Company, a disruptor marketer catering to consumers of color
The startup, which owns grooming brands Bevel and Form, looks to tap into the CPG giant's resources, talent and global scale, while P&G can expand its multicultural offerings.
By Peter Adams • Dec. 12, 2018 -
60% of marketers plan to expand creative teams in H1 2019, hiring survey finds
Recruiting will center on web and mobile development and web production, which the research shows are the hardest roles to fill.
By Erica Sweeney • Dec. 12, 2018 -
WPP plots return to growth through 'simpler offer,' refreshes brand identity
Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.
By Peter Adams • Dec. 11, 2018 -
Papa John's debuts 'crusto-currency' reward program
The embattled pizza chain riffs on the cryptocurrency craze with its improved Papa Rewards program.
By Erica Sweeney • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
By John Hazard and Lisa Burdige • Dec. 11, 2018 -
Report: Citibank expands content marketing strategy with related offers
For the first time, the company is running digital display ads for related offers alongside sponsored content as part of its partnerships with publishers.
By Erica Sweeney • Dec. 11, 2018 -
Dove Men+Care urges dads to spend time with their kids at #HolidayShear events
The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.
By Erica Sweeney • Dec. 10, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Black (Koltun) , Robert Williams • Dec. 10, 2018 -
Opinion
Move over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
By Tony Toubia • Dec. 10, 2018 -
Spotify, 'The Ellen DeGeneres Show'
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
By Erica Sweeney • Dec. 10, 2018 -
Column
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 7, 2018 -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
By Erica Sweeney • Dec. 7, 2018 -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
By Erica Sweeney • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Unilever CMO Keith Weed to retire next year
Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way.
By Peter Adams • Dec. 6, 2018
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