How Gap put a fresh spin on nostalgia for its fall campaign

The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

By Jessica Deyo • Aug. 29, 2023

Pernod Ricard North America names Colin Kavanagh as CMO

The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus.

By Chris Kelly • Aug. 28, 2023

Pepsi celebrates 125 years: Inside the marketer’s media blitz

A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

By Peter Adams • Aug. 24, 2023

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

By Aaron Baar • Aug. 22, 2023

Sweetgreen appoints head of marketing amid loyalty program expansion

Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle. 

By Julie Littman • Aug. 21, 2023

How Häagen-Dazs met its $1.5M commitment to underrepresented creators

CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

By Chris Kelly • Aug. 21, 2023

Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

By Jessica Deyo • Aug. 11, 2023

Toms exec talks about new sustainability strategies, ThredUp partnership

Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

By Laurel Deppen • Aug. 9, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Deyo • Aug. 8, 2023

CVS loses another top marketer amid major cost-cutting push

Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

By Peter Adams • Aug. 1, 2023

Wayfair names new chief marketing officer

Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.

By Dani James • July 27, 2023

General Motors taps CVS Health veteran as CMO

Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.

By Peter Adams • July 19, 2023

Target elevates 17-year veteran to CMO

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

By Chris Kelly • July 12, 2023

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

By Chris Kelly , Shaun Lucas • July 11, 2023

Why CMOs should adopt the mindset of a futurist

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

By Lizzy Foo Kune • July 11, 2023

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

By Aneurin Canham-Clyne • June 30, 2023

Vanessa Pappas steps down as TikTok COO

The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

By Andrew Hutchinson • June 23, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 1, 2023

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

By Chris Kelly • May 30, 2023

In massive executive shuffle, Nike names new Jordan president

Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

By Cara Salpini • May 25, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Mercedes-Benz names new CMO as auto transformation race heats up

Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

By Peter Adams • May 19, 2023

Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

By Julie Littman • May 17, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023