CMO Corner: Page 4

Coverage of industry leaders from our journalists

  • A pair of binoculars covered with code, indicating a cybersecurity breach
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    Marco_Piunti via Getty Images
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    Marketing data security threats are rising: Where CMOs see gaps

    While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG. 

    By • Aug. 22, 2024
  • Hinge's No Ordinary Love zine
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    Courtesy of Hinge
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    Q&A

    Why Hinge turned real love stories into a zine written by literary stars

    CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

    By • Aug. 21, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds CMO on why brand building is key to company’s turnaround plan

    CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

    By • Updated Aug. 15, 2024
  • Popeyes refreshes brand identity and restaurant interiors
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    Courtesy of Popeyes
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    Popeyes appoints PepsiCo marketer as new CMO

    Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.

    By • Aug. 12, 2024
  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • Autodesk Olympics
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    Courtesy of Autodesk
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    Q&A

    Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

    CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.

    By • Aug. 6, 2024
  • Liquid Death animated character
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    Retrieved from Liquid Death on August 01, 2024
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    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By • Aug. 5, 2024
  • Two executives reviewing data, ROI
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    ktasimarr via Getty Images
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    CMOs are betting on creativity despite mounting pressure: report

    While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.

    By Aaron Baar • Aug. 5, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai splits CMO role into creative, performance positions

    Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.

    By • Aug. 1, 2024
  • a baby plays in the mud
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    Courtesy of Carter's
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    Q&A

    How Carter’s is pitching kids’ clothes to new Gen Z parents

    As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.

    By • Updated Nov. 8, 2024
  • Two models pose for Shapermint
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    Courtesy of Shapermint
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    How Shapermint’s proprietary AI ad tool is fueling profits

    CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

    By Christine Blank • July 31, 2024
  • Hyundai "It's OK" Advertisement During 2024 Summer Games
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    Courtesy of Hyundai Motor America
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    Why Hyundai shifted gears for more emotional Summer Olympics ads

    CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion.

    By • July 26, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

    By • July 25, 2024
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    Alex Wong via Getty Images
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    Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO

    The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth.

    By • July 16, 2024
  • Actor Michael Cera holds a tub of CeraVe lotion as part of campaign materials for the skincare brand's first-ever Super Bowl commercial.
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    Courtesy of CeraVe
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , • July 10, 2024
  • Serena Williams attends a film premiere
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    Michael Loccisano / Staff via Getty Images
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    Q&A

    Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries

    CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority.

    By • July 9, 2024
  • Actors Eric Wareheim and Atsuko Okatsuka stand next to each other on a prom dance floor
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    Permission granted by Kind Snacks
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    Kind brings lighter touch to healthy snack marketing in brand refresh

    New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity.

    By • Updated July 11, 2024
  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove CMO who built brand’s purpose marketing bona fides departs

    Alessandro Manfredi is leaving Unilever after over two decades as the type of purpose-driven marketing he helped define is increasingly challenged.

    By • July 3, 2024
  • Several booths designed to like the old West are lined up outside.
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    Courtesy of 818 Tequila
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    818 Tequila mixes cocktail of sustainability, social media and celebrity

    Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

    By Nicole Ortiz • July 2, 2024
  • Exterior of Target store
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    Sam Silverstein/Marketing Dive
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    Target reshuffles C-suite

    Among the changes, current Chief Marketing Officer Lisa Roath will become chief merchandising officer of food, essentials and beauty early next year.

    By Catherine Douglas Moran • Updated June 25, 2024
  • Vlad Guerrero Jr drinking Bodyarmor
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    Courtesy of Bodyarmor
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    Q&A

    How BodyArmor’s CMO is playing catch-up in the crowded hydration market

    Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.

    By • June 12, 2024
  • Ex-Pepsi CMO Todd Kaplan on stage
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    Noam Galai/Getty via Getty Images
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    Pepsi CMO Todd Kaplan departs as cola wars heat up

    After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

    By • June 5, 2024
  • The Department of Research and Deliciousment in Sonic Drive-In's new campaign
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    Retrieved from Sonic Drive-In on May 31, 2024
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    Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign

    CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys."

    By • June 3, 2024
  • United Airlines Wrexham mascot
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    Courtesy of United Airlines
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    Q&A

    How United Airlines flies with Wrexham to cultural relevancy

    The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

    By • May 21, 2024