Brand Strategy: Page 55

  • A bottle of McCormicks season of the year Vietnamese x Cajun seasoning surrounded by chilis,
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    Courtesy of McCormick
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    McCormick spices up the metaverse with Decentraland experience

    Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable. 

    By • Dec. 8, 2022
  • A collage of images including Santa, a couple meeting and a person exploring a holiday production line promote Coke's new streaming shorts on Prime Video.
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    Permission granted by The Coca-Cola Company
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    Coke’s holiday strategy leans into streaming with Prime Video anthology

    A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

    By • Dec. 8, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A model in a blue dress and tiara leans against a desk
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    Courtesy of Lord & Taylor
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    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By • Dec. 7, 2022
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    Robin Marchant/Getty Images for NYCWFF via Getty Images
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    Heineken tests attention-based metrics to track sponsorship success

    Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

    By • Updated Dec. 8, 2022
  • GE'S New York Times layout
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    Courtesy of GE
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    GE is sole sponsor of NY Times print edition for a day

    The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

    By • Dec. 7, 2022
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images
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    Gartner: Uncertainty clouds CMO prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By • Dec. 6, 2022
  • The Miller High Life beer tower shaped like a leg.
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    Courtesy of Molson Coors
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    Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’

    The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.

    By • Dec. 6, 2022
  • An image showing what fans can expect while using the ARound Stadium app by Stagwell in partnership with the Los Angeles Rams.
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    Courtesy of Stagwell
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    Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

    The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.

    By • Dec. 5, 2022
  • Hotel receptionist helping a couple of guests in check-in process
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    Anchiy via Getty Images
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    Hotel brands boost revenue after harnessing first-party data, report finds

    With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

    By Aaron Baar • Dec. 5, 2022
  • Business meeting
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    skynesher via Getty Images
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    Sponsored by Google

    The new B2B landscape: A guide to connecting with B2B buyers

    Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.

    By Doug Novack • Dec. 5, 2022
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    Reading between the lines of YouTube’s best-performing ads for 2022

    An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

    By • Dec. 2, 2022
  • An image from NFL Zone featuring Visa branding.
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    Courtesy of NFL
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    NFL expands Fortnite presence with sponsor Visa

    The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators. 

    By Aaron Baar • Dec. 1, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images
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    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By • Dec. 1, 2022
  • A hand holds a smartphone displaying a code for a free whopper in times square.
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    Courtesy of Burger King
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    Burger King airdrops codes for free whoppers in Times Square

    Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets. 

    By • Dec. 1, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images
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    Coke names new marketing lead for North America amid strategy shift

    The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed.

    By • Nov. 30, 2022
  • A gold crown sits on a levitating pillow.
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    Courtesy of Diageo
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    Crown Royal’s digital collectible sends care packages to troops

    Consumers can nominate someone they think is deserving of a digital crown through the end of the year.

    By • Nov. 30, 2022
  • A green meal kit from HelloFresh inspired by the movie "Elf" sits on kitchen counter.
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    Retrieved from HelloFresh via Business Wire on November 29, 2022
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    HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

    A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.

    By • Nov. 29, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
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    Courtesy of Kids Foot Locker
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    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • A palm tree is decorated with holiday ornaments printed with the Corona logo
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    Retrieved from Corona Extra USA on November 29, 2022
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    Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

    Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

    By Aaron Baar • Nov. 29, 2022
  • An image of a Taco Bell store.
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    Courtesy of Taco Bell
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    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By • Nov. 29, 2022
  • 7-Eleven
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    Retrieved from 7-Eleven media kit.
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    Deep Dive

    Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it

    The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.

    By Brett Dworski • Nov. 28, 2022
  • theGrio awards annoncment
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    Courtesy of AMG
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    Advertisers flock to new awards show honoring African-American talent

    Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

    By Aaron Baar • Nov. 28, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
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    As seen on: 6 ways marketers evolved product placement strategy this year

    Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

    By • Nov. 28, 2022
  • A group of people walk on a New York City street.
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    Photo by Scott Heins/Getty Images via Getty Images
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    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022