IPG continues impressive growth streak in Q4, signals strength in Acxiom deal

Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.  

By Erica Sweeney • Feb. 14, 2019

Analysis: Search ads for men's Valentine's Day gifts see 82% more clicks than those for women

PersonalizationMail.com saw the highest product listing ad and text ad click share across desktop and mobile for gift ideas for both women and men.

By Erica Sweeney • Feb. 14, 2019

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Brand safety improves, but marketers view some solutions as limiting, study finds

Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.

By Erica Sweeney • Feb. 13, 2019

Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot

A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers. 

By Erica Sweeney • Feb. 12, 2019

Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds

YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers. 

By Erica Sweeney • Feb. 12, 2019

Exclusive: Marketers opt for targeting Hispanic consumers, animal lovers over parents

Advanced demographic segments saw the most year-over-year revenue growth for pet owners and Hispanic or Spanish-speaking audiences, per Lotame. 

By Erica Sweeney • Feb. 11, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

NBC offers sales guarantees for STX Films campaign around 'The Upside'

The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango. 

By Erica Sweeney • Feb. 11, 2019

Yum Brands hunts for global leader to build digital, tech strategy

Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.

By Samantha Schwartz • Feb. 8, 2019

YouTube ranked 'most intimate brand' among millennials, report finds

The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

By Erica Sweeney • Feb. 8, 2019

Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • Updated Feb. 8, 2019

Expectations around brand trust jump 250% year-over-year, study finds

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high. 

By Erica Sweeney • Feb. 7, 2019

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Visual search seen as more trustworthy than other online content, study finds

More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.

By Erica Sweeney • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Geico is top spender on YouTube while auto brands slash budgets, analysis finds

With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.

By Erica Sweeney • Feb. 1, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds

Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.  

By Erica Sweeney • Jan. 30, 2019

How food and drink companies can win over African-American millennials

According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.

By Cathy Siegner • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Kantar: Marketers rethink gender-based targeting, but some are more sluggish

Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.

By Peter Adams • Jan. 28, 2019

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019