Data/Analytics: Page 54
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MRC preps cross-media measurement standards for video ads
Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop.
By Erica Sweeney • March 26, 2019 -
Report: Google considers privacy-minded restrictions on ad targeting
Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser.
By Erica Sweeney • March 25, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Absolut
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
By Erica Sweeney • March 20, 2019 -
73% of online shoppers click on Amazon product ads while browsing, study finds
Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful.
By Erica Sweeney • March 20, 2019 -
Accenture buys Dutch agency Storm Digital to hone programmatic offering
Formed in 2006, the shop focuses on a range of services, including data collection and audience analytics, and has clients like airline KLM.
By Erica Sweeney • March 18, 2019 -
Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
By Erica Sweeney • March 15, 2019 -
Kroger
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019 -
Google removed 2.3B bad ads in 2018
More than six million bad ads were removed per day for violating policies, the company claims in a new report.
By Erica Sweeney • March 15, 2019 -
Brands fail to meet consumer demands for simplicity, study finds
A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions.
By Erica Sweeney • March 14, 2019 -
Coty pilots e-commerce analysis tool to drive digital ad buys
Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.
By Erica Sweeney • March 14, 2019 -
Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
By Erica Sweeney • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Natalie Koltun / Marketing Dive
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 12, 2019 -
Getty Images
IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B
Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category.
By Erica Sweeney • March 12, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
By Chris Kelly • March 11, 2019 -
Spotify
OOH advertising spend jumps 4.5% in 2018, reaching a record high
Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.
By Erica Sweeney • March 8, 2019 -
Dawn tops list of brands most favored by women, YouGov says
Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.
By Erica Sweeney • March 7, 2019 -
Waze
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.
By Peter Adams • March 7, 2019 -
IAB: 78% of marketers will spend more on data in 2019
Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.
By Erica Sweeney • March 6, 2019 -
NBC reveals promising results for Prime Pod ads, plans expansion
The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.
By Erica Sweeney • March 6, 2019 -
Office Depot teams up with Alibaba
The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.
By Dan O'Shea • March 5, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.
By Peter Adams • March 5, 2019 -
Accenture acquires innovation strategy firm ?What If!
With many brands looking to reinvent themselves, Accenture is betting that the shop's focus on fast, iterative experimentation will appeal to clients.
By Erica Sweeney • March 5, 2019
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