Data/Analytics: Page 39
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Retrieved from Honda on April 02, 2020
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says
Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score.
By Dianna Christie • April 14, 2020 -
During pandemic, consumers prioritize product availability over brand loyalty
With less choice on the shelves, American consumers are opting to try new brands of the same product rather than look elsewhere, studies from Shopkick and BlueYonder found.
By Jessi Devenyns • April 14, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Search ad spending could plunge 29% in Q2 as marketers turn taps off
Typically safe during a recession, the channel faces distinct challenges due to the coronavirus pandemic, eMarketer found.
By Peter Adams • April 13, 2020 -
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Categories like cosmetics experienced a blow from Gen Zers this spring, while some food and apparel brands fortified their lead, Piper Sandler found.
By Peter Adams • April 8, 2020 -
Daphne Howland/Marketing Dive
The consumer after COVID-19
Shoppers will return. But they're living through a pandemic that will change them, maybe forever.
By Daphne Howland • April 8, 2020 -
Retrieved from Nathan's Famous on April 08, 2020
Nathan's Famous upgrades tech, adds geotargeting and digital ordering
In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix.
By Dianna Christie • April 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Communication software brands like Zoom triple ad spending under coronavirus
A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.
By Peter Adams • April 7, 2020 -
John Hazard
Shaquille O'Neal ads drive engagement for Papa John's
The NBA star's endorsement is helping the pizza chain rebuild its image and lift delivery orders following founder John Schnatter's ouster.
By Dianna Christie • April 6, 2020 -
Sam's Club
CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability
Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.
By Dianna Christie • April 3, 2020 -
"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
Early lessons for marketers during the coronavirus pandemic
Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus.
April 3, 2020 -
Cara Salpini for Retail Dive
What the coronavirus means for DTC brands
Digital natives like ThirdLove and StitchFix may not face the massive store closures brick-and-mortar retailers are grappling with, but they're experiencing their own obstacles.
By Caroline Jansen • April 2, 2020 -
Adwanted buys SRDS from Kantar to support print ad sales with data
The sale of is a sign of how Bain Capital is restructuring Kantar after buying a 60% interest in the company from WPP for $3.1 billion last year.
By Robert Williams • April 2, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 1, 2020 -
"No Toilet Paper in Walgreens" by Raed Mansour is licensed under CC BY 2.0
Consumers believe brands can lead coronavirus response, but demand practical solutions
Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found.
By Peter Adams • March 31, 2020 -
"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
IAB: Mission-based marketing jumps 42% amid coronavirus
Despite the current dire mood, there are signs that advertising and marketing activity can rebound during the second half of 2020.
By Robert Williams • March 30, 2020 -
Most brands aren't ready to win in e-commerce, report says
Just 17% of brand say they are ahead of the curve or leading in that space, while 71% reported they have a strong focus in e-commerce, but are catching up to or keeping pace with competitors.
By Megan Poinski • March 30, 2020 -
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.
By Dianna Christie • March 27, 2020 -
Forrester: Brands must build trust as coronavirus saps consumer sentiment
Consumers don't have the "emotional energy to engage with, spend with or recommend" brands, but marketers can work to offset that.
By Robert Williams • March 27, 2020 -
76% of viewers willing to watch ads for free video streaming, study finds
As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.
By Dianna Christie • March 26, 2020 -
Deep Dive
What coronavirus means for sports marketing
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
By Shane Schick • March 26, 2020 -
Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
By Peter Adams • March 25, 2020 -
Olympics postponement brings confusion to an already nervous ad industry
NBCUniversal sold 90% of its inventory for a record $1.25 billion in national ad sales for the 2020 Olympics, which will now take place July 23 to Aug. 8, 2021.
By Dianna Christie , Natalie Black (Koltun) • Updated March 30, 2020 -
Getty Images
Marketers struggle with content strategy, tracking ROI, study says
Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional.
By Robert Williams • March 24, 2020 -
Fotolia
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Thai Phi Le
Ford, Guinness coronavirus-related ads score well with general population, study says
Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
By Dianna Christie • March 23, 2020
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