Data/Analytics: Page 38
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15% of programmatic ad spend disappears in the supply chain, study says
About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown.
By Robert Williams • May 7, 2020 -
"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
The new platform comes as Roku aims to drive more revenue from advertising.
By Dianna Christie • May 6, 2020 -
90% of people buy from brands they follow on social media, study says
Among social marketers, boosting brand awareness is the top priority for their strategies.
By Robert Williams • May 5, 2020 -
Gen Z wants fun, exciting ads amid pandemic boredom, survey says
Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns.
By Robert Williams • May 5, 2020 -
Retrieved from Clorox on May 05, 2020
Clorox refreshes ad strategy with digital media shift, $50M budget increase
The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic.
By Dianna Christie • May 5, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
Q1 growth in digital ad spend masks negative effect of pandemic
The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.
By Robert Williams • May 4, 2020 -
Ads around COVID-19 work better within news media, study finds
The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.
By Dianna Christie • May 4, 2020 -
Yujin Kim / Supply Chain Dive
Amazon's ad business a 'mixed bag' as Q1 sales soar, profits tumble
Growth for its advertising business was consistent with the previous quarter, but the coronavirus pandemic led to some advertisers pulling back and downward pressure on prices.
By Daphne Howland • May 1, 2020 -
Shoppers prefer brands over private labels in current economic slowdown, study says
Private labels often get a boost during belt-tightening periods, but that doesn't appear to be the case for many categories as the pandemic impacts spending.
By Dianna Christie • May 1, 2020 -
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Top brands may lose $400B in value during pandemic
Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.
By Robert Williams • April 30, 2020 -
Getty Images
Local ad revenue forecast contracts 10.6% due to coronavirus, study says
While the pandemic's impact dings every channel, online ad spend largely driven by SMBs is particularly hard hit as local shops close their doors.
By Dianna Christie • April 28, 2020 -
Soul of discretion: What's selling in the COVID-19 pandemic?
After stocking up on essentials, consumers have begun targeted discretionary spending. What have they deemed worth buying during a quarantine?
By Lara Ewen • April 27, 2020 -
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.
By Peter Adams • April 23, 2020 -
Getty Images
Amazon adds Qualtrics CX features for enterprise customers
The new instant customer feedback services show how Amazon is ramping up offerings that can help marketers drive loyalty and growth beyond ads.
By Robert Williams • April 22, 2020 -
Deep DiveMarketing M&A stalls as pandemic disrupts deal-making
While a rebound in H2 is possible, deals have mostly come to a halt except for ad tech, location data and potential bargain buys.
By Robert Williams • April 21, 2020 -
Unsplash / Social Cut
Sponsored by Inmar IntelligenceHow social conversations are changing due to COVID-19
Consumers have adapted quickly to the impact of COVID-19 on their normal day-to-day activities, and many of those changes will likely stick around long after this pandemic is behind us.
By Sarah Hughes, Product Marketing Manager, Inmar • April 21, 2020 -
EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2
The category is still better insulated than others from the pandemic, as it's frequently looked to for brand-building efforts.
By Peter Adams • April 20, 2020 -
Courtesy of Procter & Gamble
P&G boosts marketing as US sales surge amid pandemic
U.S. sales soared as shoppers stocked their pantries with toilet paper, laundry detergent and cough medicine.
By Robert Williams • April 20, 2020 -
Recent CTV ad fraud scheme could be biggest ever
At its peak, the Icebucket bot network impersonated more than 2 million people and generated 1.9 billion ad requests.
By Robert Williams • April 17, 2020 -
Daphne Howland/Marketing Dive
The tricky business of retail marketing in a pandemic
Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.
By Daphne Howland • April 16, 2020 -
Fancycrave via Unsplash
OpinionMeasure twice, cut what?
Downturns don't always doom your bottom line. Building strong measurement strategies through data can help you base decisions on adjusting spend while helping your company adapt and thrive, writes Analytic Partners' Nancy Smith.
By Nancy Smith • April 16, 2020 -
"200323-Z-NI803-0053". Retrieved from Matt Hecht.
Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Even as news consumption soars, 77% of publishers report clients have asked to cancel campaigns, delivering a blow to revenue.
By Peter Adams • April 15, 2020 -
Getty Images
Marketers predict pandemic will slow ad spend into 2021, study says
Most advertisers said they're focusing on coronavirus-related reasons — over economic- and industry-related ones — to know when to resume ad spending.
By Robert Williams • April 14, 2020 -
Deep Dive
Why CPG marketers can't afford to go dark despite coronavirus risks
Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.
By Peter Adams • April 14, 2020
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