Data/Analytics: Page 35
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Courtesy of Microsoft Teams
71% of marketers expect virtual events to continue beyond 2020, survey finds
While many business functions work well virtually, lead generation remains a key challenge for media and marketing executives.
By Dianna Christie • Aug. 6, 2020 -
Brands continue to lean heavily on programmatic advertising, IAB says
Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.
By Dianna Christie • Aug. 4, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
iStock
Sponsored by LiveRampWhen change is the only constant, data access matters more than ever
With the right permissioned information at hand and available for analysis, marketers can make better revenue-driving decisions.
By Alice Stratton • Aug. 4, 2020 -
Wikimedia Commons
Google's ad revenue falls 8% for 1st decline in 26-year history
YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.
By Robert Williams • July 31, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart fortifies fledgling ad platform with omnichannel analytics offering
Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.
By Peter Adams • July 30, 2020 -
Opinion
Current events fuel higher consumer expectations, concerns for marketers
Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.
By Robert Passikoff • July 30, 2020 -
McDonald's boosts marketing budget $200M to drive recovery
The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.
By Robert Williams • July 30, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
45% of consumers have changed brand preferences during pandemic, study finds
Consumer preferences are shifting in support of brands that prioritize the health of consumers and employees, as well as advancing diversity and inclusion.
By Dianna Christie • July 27, 2020 -
"Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
Face masks in ads viewed favorably by consumers, study says
When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.
By Robert Williams • July 27, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
ijeab/Getty Images Plus via Getty Images
Back-to-school advertising activity drops 50% from last year, study says
As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
By Dianna Christie • July 21, 2020 -
Retrieved from Ace Metrix on July 15, 2020
65% of Americans think brands should take a stand against racism, study says
Nearly two-thirds of Americans aren't completely sure that removing racist brand mascots or labels will make a big difference, with 31% saying companies should first get rid of racial bias within their organization.
By Dianna Christie • July 17, 2020 -
Retrieved from Ace Metrix on July 15, 2020
NBA, Sprite find more reward than risk with BLM ads, study says
As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.
By Dianna Christie • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Marketers to focus ad spend on regional, digital media in 2020's 2nd half
Advertisers will continue to shift priorities, with about half planning to trim Q3 spending, a slight improvement from the 72% that lowered spending in the prior quarter.
By Robert Williams • July 14, 2020 -
Majority of consumers won't return to economic activities for 1 month or longer, survey finds
However, activity could return sooner in some categories, including anything related to staycations or financial services, according to Kantar.
By Dianna Christie • July 14, 2020 -
The image by Ted Eytan is licensed under CC BY-SA 2.0
Consumer habits rapidly evolved in H1 2020. Here's what could stick
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.
July 13, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
Deep Dive9 pivotal campaigns that show how marketing transformed in H1
Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.
By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Retrieved from Starbucks on May 22, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
"Protest against police violence in Minneapolis, Minnesota" by Lorie Shaull is licensed under CC BY-SA 2.0
Study: Most Americans say brands should respond to Black Lives Matter movement
One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.
By Robert Williams • July 10, 2020 -
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
By Robert Williams • July 8, 2020 -
Pandemic-related WFH policies spur burnout for 73% of marketers
Stress and longer hours are pushing marketing professionals to seek new employment, a Fishbowl survey found.
By Dianna Christie • July 7, 2020 -
Courtesy of Casper
DTC brands struggled with profitability prior to COVID-19. Now what?
While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.
By Caroline Jansen • July 6, 2020
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