Data/Analytics: Page 147
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Toronto-based Chango raises $12 million for ad targeting business
The four-year-old company will use the cash to build out its sales, engineering, marketing and ad operations.
By Brian Warmoth • Nov. 21, 2012 -
Hulu Plus to be available on Wii U
Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform.
By Erik Hall • Nov. 21, 2012 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Uncovering Microsoft's default 'Do Not Track'
Internet Explorer 10 users are informed of the default “Do Not Track” on a “Meet Your Browser” page upon download, but the function is then buried.
By Erik Hall • Nov. 21, 2012 -
Amazon offers third-party Pages for holiday sales
Amazon Pages will allow third-party sellers to create “custom destinations” on Amazon.com.
By Erik Hall • Nov. 20, 2012 -
Touchscreens are to replace payphones in New York City
Local business deals, city information and emergency information will be available via touchscreen in former payphone spots.
By Erik Hall • Nov. 20, 2012 -
Facebook users are seeing fewer organic posts but engagement is up
A study by Group M finds that over a five-week period starting Sept. 20, organic posts by pages a user likes dropped from 15.56% to 9.62%.
By Erik Hall • Nov. 20, 2012 -
American Express makes deals with Fox, NBC regarding social TV buying.
A deal between American Express and Fox or NBC will give station viewers a chance to purchase items while watching a show.
By Erik Hall • Nov. 20, 2012 -
Sense Networks algorithm aims to cater ads based on a person's travel
Six-year-old company Sense Networks has brought in $10 million in venture funding to support its tracking strategy.
By Erik Hall • Nov. 16, 2012 -
4 app-specific marketing strategies for getting noticed
Cost per impression and cost per action are both good bets for attracting app downloads.
By Erik Hall • Nov. 16, 2012 -
Mark Cuban lashes into Facebook, says it's driving away brands
Paying per post prompts the billionaire Dallas Mavericks owner to look elsewhere to promote his companies.
By Erik Hall • Nov. 14, 2012 -
Anheuser-Busch/Weber Shandwick
Publishers making better use of cookies than e-commerce sites
The study by online privacy service Truste looked at use of cookies by the 100 most trafficked websites.
By Erik Hall • Nov. 14, 2012 -
YouTube content is becoming shoppable
Companies are starting to take advantage of shoppable videos on YouTube, even though the service is still in beta.
By Erik Hall • Nov. 14, 2012 -
Tumblr begins program that gives advertisers access to its application programming interface
More than a dozen ad agencies and technology vendors have signed on for Tumblr’s A-List Partnership Program, gaining better API access and support.
By Erik Hall • Nov. 14, 2012 -
Agency exec. says 'innovation' officers don't work out
Digiday brings back its "Digiday Confessions" series with anonymous digital agency exec who sounds off about the facts and fiction surrounding big changes at established offices.
By Brian Warmoth • Nov. 13, 2012 -
Opera is the browser with the highest click-through rate
The click-through rate for Opera browser is 2.12%, but Internet Explorer remains the most used browser.
By Erik Hall • Nov. 13, 2012 -
Orbitz is projected to finish fourth in overall mobile sales for 2012
Only Amazon, Apple and Marriott are expected to finish with more mobile sales than Orbitz this year.
By Erik Hall • Nov. 13, 2012 -
PayPal, Google Wallet both going with plastic
PayPal and Google Wallet try to extend their reach via deals with Discover to use traditional plastic payment cards.
By Erik Hall • Nov. 13, 2012 -
Elizabeth Regan/Industry Dive
39% Of Google Search Referrers are currently 'not provided,' study says
Opify's study looked at 424 websites over an 11-month period and found "not provided" rates reaching 60% in some cases.
By Brian Warmoth • Nov. 13, 2012 -
Online videos have as little as 2 seconds to start or lose interest
A new study indicates that viewers have expectations of near-immediate play when watching video on the Web.
By Erik Hall • Nov. 12, 2012 -
CNN leads record-setting night for online traffic
CNN, Fox, ABC and Politico all saw large gains in online traffic on election night compared to 2008.
By Erik Hall • Nov. 12, 2012 -
First Blackberry smartphones to be available in early 2013
Blackberry’s first smartphones will include a model with a touch screen and another with a hardware keyboard.
By Erik Hall • Nov. 12, 2012 -
Microsoft tablet sales for Surface not being revealed
CEO for Microsoft tells Paris newspaper that Surface sales “are starting modestly” but hides exact figures.
By Erik Hall • Nov. 12, 2012 -
Why mobile search matters in a world of second screens
Take a minute to think about user intent and why devices and location matter.
By Brian Warmoth • Nov. 12, 2012 -
Better for advertisers: iPhone or the Galaxy SIII?
The third-quarter performance of the SIII makes it an outlet advertisers cannot ignore.
By Erik Hall • Nov. 9, 2012 -
Google tries to ignite its own viral campaign for Niantic
Google’s new Niantic Project takes a page from "Lost" with its use of mystery.
By Erik Hall • Nov. 9, 2012
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