Data/Analytics: Page 146
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Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
Deep Dive
Most Read Marketing News of the Week: AP Twitter ads, Android and audio
Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.
By Brian Warmoth • Jan. 11, 2013 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
New Adspert iPhone app opens up real-time AdWords options
But better yet, it's free to use.
By Brian Warmoth • Jan. 9, 2013 -
New Bitly APIs drill into social data
Want to look at timing and popularity of topics across multiple stories? Bitly can help!
By Brian Warmoth • Jan. 8, 2013 -
Will 'Mad Men' wisdom lose out to data in the social media age?
Big data is on the rise in 2013, but no one has figured out exactly how to use it it—yet.
By Brian Warmoth • Jan. 6, 2013 -
Facebook Pages Manager arrives on Android devices
Page insights and notifications are now no longer confined to your desktop and iOS devices. Get excited.
By Brian Warmoth • Jan. 4, 2013 -
Half of Wired magazine's ad revenue now digital
Despite big Web gains, tablets are still smalltime players overall, according to VP-publisher Howard Mittman.
By Brian Warmoth • Jan. 3, 2013 -
Instagram denies major loss in users
New York Post story says Instagram lost 4 million users after its terms of service change.
By Erik Hall • Dec. 31, 2012 -
Social media worldwide: An increase in social media investment is planned by 96% of companies.
Booz & Company and Buddy Media do a joint study looking at what attracts companies to social media.
By Erik Hall • Dec. 26, 2012 -
Eloqua
Oracle buying Eloqua for $810 million
The deal will bring Eloqua's cloud and analysis under Oracle's control as the company pushes forward to gain better market analytics capabilities.
By Brian Warmoth • Dec. 20, 2012 -
Apple, Facebook, Google benefit from Kodak selloff
Dive summary: Kodak intellectual property sold for $525 million to two different consortiums. Intellectual Ventures, which includes Apple and Microsoft, and RXP, which has Google as a client, bid for the Kodak licenses. Other companies involved in the bids were Adobe, Amazo...
By Erik Hall • Dec. 20, 2012 -
Instagram.com traffic spikes after Twitter change
The traffic to Instragram.com is 25 times higher in the first week after ending photo previews on Twitter.
By Erik Hall • Dec. 18, 2012 -
Marketers plan to spend more on email, social, mobile in 2013
A study by StrongMail consulted with more than a thousand marketers, and email is expected to see biggest increase in 2013.
By Erik Hall • Dec. 14, 2012 -
Viewable impressions gain traction for 2013, though not with everyone
So who stands to benefit most by forgetting about what goes on below the fold?
By Brian Warmoth • Dec. 13, 2012 -
Only 23% of brands are using online video advertising
A Kantar Media study looks at brands’ use of national TV advertising and online video.
By Erik Hall • Dec. 12, 2012 -
Social media occupies 20% to 30% of a person’s time online
A study from Nielsen also finds that Facebook is used twice as much as any other social network.
By Erik Hall • Dec. 10, 2012 -
App downloads up 500% for Amazon’s Appstore
Kindle Fire sales and Amazon’s work with app developers led to App Store success.
By Erik Hall • Dec. 7, 2012 -
Ads in iPad games get twice as many response as iPhones
Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.
By Erik Hall • Dec. 7, 2012 -
Report: AOL CEO decides to eliminate CMO role
Jolie Hunt is leaving as AOL CMO after five months, and the position likely will not be filled.
By Erik Hall • Dec. 4, 2012 -
Google Venture gives $10 million to Adelphic for measuring mobile use
Adelphic uses 30 signals to recognize patterns and information about a given smartphone user, which led to investment from Google Venture.
By Erik Hall • Dec. 4, 2012 -
Android operating system takes over majority of total impressions
Google's Android operating system is up to 52% of total impressions in third quarter from 46% in the second quarter.
By Erik Hall • Nov. 29, 2012 -
Digital ad sales at newspapers show minimal growth
Newspapers have seen only 19% growth in digital ad sales the last six years.
By Erik Hall • Nov. 29, 2012 -
Misunderstanding surrounds influence, influence tracking
Influence recipients are not tracked by influence platforms like Klout and PeerIndex. What is the solution?
By Erik Hall • Nov. 28, 2012 -
Apple, Chevy reach collaboration deal
Apple’s Siri is to be integrated in Chevy vehicles starting in early 2013.
By Erik Hall • Nov. 28, 2012 -
Formula touted to determine the ROI for social media marketing
A HubSpot social media scientist unveils a formula that shows the value of a like.
By Erik Hall • Nov. 27, 2012
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