Omnicom unveils ArtBotAI to drive digital content at scale

The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

By Aaron Baar • July 15, 2024

6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

By Peter Adams , Jessica Deyo • July 10, 2024

Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut

The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers.

By Peter Adams • July 8, 2024

GroupM taps McDonald’s CX maven to lead Wavemaker US

Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

By Peter Adams • July 1, 2024

Havas preps for future with hefty tech investment, integrated communications

The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions.

By Aaron Baar • June 24, 2024

WPP promises brands ‘exponentially more content’ with AI Production Studio

Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.

By Peter Adams • June 24, 2024

Forrester: 91% of US ad agencies are currently using, exploring generative AI

More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

By Aaron Baar • June 24, 2024

How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

By Aaron Baar • June 21, 2024

ANA bows new cross-media measurement unit, Aquila

The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

By Aaron Baar • June 17, 2024

Albertsons aims to remove silos as retail media, connected TV converge

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

By Peyton Bigora • Updated June 13, 2024

Uber expands Journey Ads to programmatic buyers across Rides app

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

By Aaron Baar • June 13, 2024

Omnicom consolidates global production under one banner

Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity. 

By Aaron Baar • June 10, 2024

United Airlines takes flight with airline industry’s first media network

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

By Chris Kelly • June 10, 2024

Advocacy group taps creators to call for gender equality in ad industry

Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

By Aaron Baar • June 6, 2024

Dentsu now expects global ad spend to reach 5% growth in 2024

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

By Aaron Baar • June 3, 2024

Toyota turns review into music video for ‘vibe’-heavy Camry campaign

The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.

By Chris Kelly • June 3, 2024

Dollar General picks Criteo to boost retail media offering

The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

By Chris Kelly • May 31, 2024

WPP integrates Anthropic’s tech to further generative AI transformation

The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

By Peter Adams • May 28, 2024

Dentsu doubles down on integration strategy as Q1 revenues decline

Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”

By Aaron Baar • May 20, 2024

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

By Chris Kelly • May 16, 2024

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

By Chris Kelly • May 15, 2024

Inside Expedia’s plan to be the world’s travel media network

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

By Chris Kelly • May 14, 2024

Omnicom shakes up Sparks & Honey amid Omni platform push

The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

By Peter Adams • May 6, 2024

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

By Aaron Baar • May 6, 2024

Digital’s media-buying bonanza wrestles with an industry at crossroads

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

By Peter Adams • May 6, 2024