Agencies: Page 6
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Oleksandr Hruts via Getty Images
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
By Peter Adams • Updated March 15, 2024 -
Getty Images/Staff via Getty Images
Barkley, OKRP merge to create ‘big indie’ agency
The merged company seeks to meet the challenges independent shops face in the current agency landscape.
By Aaron Baar • March 11, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Permission granted by Minute Maid
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
By Peter Adams • March 11, 2024 -
Kar Tr via Getty Images
UTA buys Gen Z-focused consultancy amid marketing services expansion
With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach cohort.
By Peter Adams • March 4, 2024 -
Courtesy of IPG
IPG integrates Adobe’s AI-driven GenStudio content creation platform
To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers.
By Aaron Baar • March 4, 2024 -
g-stockstudio via Getty Images
Mod Op acquires RTO+P for more creative firepower
Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism.
By Aaron Baar • Feb. 26, 2024 -
Courtesy of WPP
WPP feels pinch of tech pullback as AI strategy comes into focus
The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.
By Peter Adams • Feb. 26, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.
By Peter Adams • Feb. 22, 2024 -
Delmaine Donson via Getty Images
ANA: Marketing workforce diversity slips, reversing yearslong trend
While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body.
By Peter Adams • Feb. 16, 2024 -
Permission granted by McCann Worldgroup
Ikea defies ‘don’t try this at home’ in debut creative from McCann
An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.
By Peter Adams • Feb. 14, 2024 -
Derek Abella for Industry Dive
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
max-kegfire via Getty Images
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.
By Aaron Baar • Feb. 12, 2024 -
Courtesy of Burger King
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Alexander Koerner via Getty Images
Google’s cookie deprecation plans draw fresh watchdog pushback
Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”
By Peter Adams • Updated Feb. 6, 2024 -
Daphne Howland/Marketing Dive
J. Crew awards media AOR duties to PMG following Madewell success
The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.
By Peter Adams • Feb. 5, 2024 -
Courtesy of NBCUniversal
NBCU streamlines premium CTV ad buys at local level for auto brands
Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.
By Aaron Baar • Feb. 5, 2024 -
Permission granted by Frito-Lay North America
Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.
By Peter Adams • Feb. 1, 2024 -
gorodenkoff via Getty Images
Dentsu adds new AI tools in expansion of AWS partnership
In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.
By Aaron Baar • Jan. 29, 2024 -
Courtesy of Ocean Spray Cranberries, Inc.
Ocean Spray reveals first major brand overhaul in 20-plus years
The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.
By Chris Kelly • Jan. 29, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Retrieved from Publicis on January 25, 2024
Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.
By Peter Adams • Jan. 25, 2024 -
Justin Sullivan / Staff via Getty Images
Deep DiveWhat Apple’s adoption of RCS for iPhones could mean for marketers
Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.
By Jessica Deyo • Jan. 25, 2024 -
Leon Neal / Staff via Getty Images
What marketers can expect as Google rolls out conversational AI in search ads
The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.
By Chris Kelly • Jan. 23, 2024 -
Nikada via Getty Images
LiveRamp boosts data clean room capabilities with Habu acquisition
The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.
By Aaron Baar • Jan. 22, 2024 -
SeventyFour via Getty Images
Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins
With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.
By Chris Kelly • Jan. 18, 2024
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