Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.

By Brady Brim-Deforest • May 11, 2023

Digital media to claim over half of upfronts spending, forecast says

Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.

By Peter Adams • May 10, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023

Why WPP fast-forwarded its position on sonic branding

The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

By Aaron Baar • May 8, 2023

ANA: In-house agency trend continues to gain steam

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

By Aaron Baar • May 8, 2023

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

By Beth Egan • May 3, 2023

YouTube embellishes Shorts ads as monetization struggles endure

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

By Jessica Deyo • May 2, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

By Peter Adams • May 1, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Tubi targets upfronts attendees with satirical short films

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

By Chris Kelly • May 1, 2023

Coke says increased digital focus is driving a difference with consumers

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

By Peter Adams • April 25, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Deyo • April 25, 2023

How advertisers can address the diversity supplier gap

While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

By Aaron Baar • April 24, 2023

Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

NFL makes Horizon global AOR for its media business

The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment.

By Aaron Baar • April 24, 2023

Reddit signs 3 independent agencies as it scales ad biz

Horizon Media, PMG and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses.

By Aaron Baar • April 17, 2023

Wingstop names 72andSunny creative AOR to grow brand awareness

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

By Peter Adams • April 17, 2023

General Mills ramps up misinformation fight as generative AI concerns rise

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

By Peter Adams • April 13, 2023

Hanes breaks stuffy Victorian Era conventions with help from Blondie

Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

By Peter Adams • April 11, 2023

Omnicom strengthens sports ties with Dark Horses acquisition

The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals.

By Aaron Baar • April 10, 2023

Ad-supported media engagement slips as consumers cut back, report finds

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

By Peter Adams • April 10, 2023

Popeyes picks McKinney as AOR to tap into brand love

Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.

By Chris Kelly • April 6, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023