Agencies


  • FTC regulation cable television internet
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    Nanci Santos via Getty Images
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    EDO extends data interoperability for TV outcomes measurement

    Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

    By Aaron Baar • April 28, 2025
  • WPP CEO Mark Read
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    Courtesy of WPP
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    WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

    Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.

    By April 28, 2025
  • Gopuff
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    Retrieved from Gopuff press release.
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    Gopuff enhances in-house ads platform with new incrementality solutions

    The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

    By Aaron Baar • April 24, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Opinion

    Do the upfronts still matter?

    The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

    By Mark Zamuner • April 23, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    OpenAP’s TV network owners push ahead on interoperable streaming ads

    The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

    By Aaron Baar • April 21, 2025
  • an exterior shot of a corporate boardroom as a meeting takes place
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    SolStock via Getty Images
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    Publicis remains confident even as marketers’ tariff anxiety rises

    The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts. 

    By April 16, 2025
  • Google Cloud logo
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    Alexander Koerner / Stringer via Getty Images
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    Google Cloud touts new AI tools to simplify marketing, customer experience

    At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

    By April 9, 2025
  • WPP GroupM InfoSum logos
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    Courtesy of WPP
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    WPP inches away from legacy ID solutions with InfoSum acquisition

    The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

    By Aaron Baar • April 7, 2025
  • Domino's Squid Game collaboration
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    Courtesy of Domino's
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    Domino’s expands remit of AOR WorkInProgress after campaign wins

    The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

    By April 7, 2025
  • Special K boxes
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    Permission granted by Kellanova
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    How Kellanova’s clean room is improving targeting and lifting sales

    The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

    By April 3, 2025
  • Person using multiple devices.
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    AntonioGuillem/Getty Images Plus via Getty Images
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    Aquila shares progress report as it works to fix cross-media measurement

    Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

    By March 31, 2025
  • A smartphone shows a secret message from Heineken during a DJ performance at ADE
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    Courtesy of Heineken
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    Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

    A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

    By March 31, 2025
  • company logos
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    Courtesy of Utiq
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    Adobe’s latest integration shows a path forward for cookieless campaigns

    In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

    By Aaron Baar • March 31, 2025
  • Person in a New York Stock Exchange trading jacket looks at a computer with their head resting on their left hand. They are surrounded by computers and monitors at a desk.
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    Spencer Platt via Getty Images
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    Global ad spending expectations sink on trade war uncertainty: WARC

    The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.  

    By March 27, 2025
  • JCPenney VaynerMedia logos
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    Courtesy of JCPenney
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    JCPenney embraces social-first marketing with VaynerMedia hire

    The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

    By March 25, 2025
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England. OpenAI,
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    Leon Neal / Staff via Getty Images
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    IAB: AI adoption for campaigns lags amid data, transparency concerns

    While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.

    By Aaron Baar • March 24, 2025
  • A group of people in a modern office chat over a presentation.
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    Wavebreakmedia via Getty Images
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    Opinion

    Why 2025 will be the year for ‘fill-in-the-blank’ media networks

    Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

    By Chris Kelly • March 20, 2025
  • Nature's Sunshine ad creative
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    Courtesy of Nature's Sunshine
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    How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

    The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.

    By March 19, 2025
  • Publicis generative AI campaign
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    Retrieved from Publicis on March 17, 2025
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    Publicis integrates Adobe’s generative AI to scale up personalized content

    The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.

    By March 18, 2025
  • A can of Coca-Cola's Simply Pop prebiotic soda.
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    Courtesy of Coca-Cola
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    Publicis’ Coke media account win could be landing at just the right time

    Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

    By March 17, 2025
  • Wonder app
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    Retrieved from Wonder on March 14, 2025
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    Wonder bets on media network with Tastemade acquisition

    The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.

    By Aaron Baar • March 17, 2025
  • People in a living room watch an Amazon Fire TV
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    Courtesy of Amazon
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    Amazon shores up stronger CTV position with Complete TV solution

    The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

    By Aaron Baar • March 10, 2025
  • Coca-Cola trucks in an AI-generated ad
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    Retrieved from Coca-Cola on March 05, 2025
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    Q&A

    What Coca-Cola has learned on its generative AI journey so far

    Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

    By March 10, 2025
  • Kiehl's is featured in a Western-themed ad that aired during the Oscars
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    Permission granted by Vincent Peone
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    Column

    Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt

    Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

    By March 7, 2025
  • DeepSeek, Sridhar, facilities managers
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    luza studios via Getty Images
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    Publicis acquires Lotame to fortify data-driven marketing position

    The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

    By March 6, 2025