Welch’s CMO on shaking off staid marketing, embracing experiential

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster. 

By Peter Adams • Feb. 12, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

By Aaron Baar • Feb. 10, 2025

Starbucks says ‘Hello Again’ by advertising around the Super Bowl

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.

By Chris Kelly • Feb. 5, 2025

Dentsu brings Adobe’s generative AI acumen to data, identity offering

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.

By Aaron Baar • Feb. 3, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

What marketers can expect as CTV and retail media converge in 2025

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

By Chris Kelly • Jan. 31, 2025

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.

By Peter Adams • Jan. 27, 2025

Cheetos continues to embrace ‘Other Hand’ imperfection with custom font

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

By Peter Adams • Jan. 23, 2025

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

By Chris Kelly • Jan. 23, 2025

Kantar Media sold for $1B amid measurement landscape upheaval

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

By Peter Adams • Jan. 21, 2025

T-Mobile grows ads business with $600M Vistar Media acquisition

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

By Aaron Baar • Jan. 21, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Deyo • Jan. 16, 2025

Publicis Worldwide and Leo Burnett merge to form Leo

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

By Chris Kelly • Jan. 14, 2025

How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

By Chris Kelly • Jan. 14, 2025

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

By Peter Adams • Updated Jan. 13, 2025

Starbucks hands Anomaly US creative duties in blow to WPP: report

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

By Peter Adams • Jan. 9, 2025

Disney ramps up advertiser offerings as streaming wars enter next phase

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

By Chris Kelly • Jan. 9, 2025

Albertsons, DoorDash boost advertiser offerings around data, measurement

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

By Chris Kelly • Jan. 7, 2025

10 marketing predictions for 2025 as new era of productivity dawns

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025

JCPenney hires agency Mischief, seeking bigger creative swings

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

By Peter Adams • Jan. 6, 2025

Horizon Media Holdings appoints former IBM exec as first president

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

By Aaron Baar • Jan. 6, 2025

Domino’s CMO on how Emergency Pizzas meet consumers where they are

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

By Chris Kelly • Jan. 2, 2025

Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

By Aaron Baar • Dec. 16, 2024

Pull-Ups animates potty training reality to reach millennial, Gen Z parents

Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.

By Chris Kelly • Dec. 16, 2024