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Coty's DTC brand Younique launches AR beauty tool
The company introduced facial analysis tech to let users virtually sample cosmetics.
By Kaarin Vembar • Aug. 13, 2019 -
Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads
An effort emphasizing positive childhood moments includes rich media ads on publishers PopSugar, People and Parents.
By Barry Levine • Aug. 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key
The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman.
By Barry Levine • Aug. 13, 2019 -
Amazon quadruples digital ad spending to overtake Netflix, study finds
The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.
By Robert Williams • Aug. 13, 2019 -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear
The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
By Dianna Christe • Aug. 12, 2019 -
Hinge
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
28% of marketers struggle with in-app video delivery, study says
The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.
By Robert Williams • Aug. 12, 2019 -
'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign
The campaign, which cost just $18,500 in the U.S., reached 5.5 million Facebook users and generated 2 million video views.
By Robert Williams • Aug. 12, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams • Aug. 9, 2019 -
ANA: Marketers underspend on multicultural media
Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.
By Barry Levine • Aug. 9, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Barry Levine • Aug. 9, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 9, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 9, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
Busch
Busch parodies vintage coffee ads for return of 'Latte' brew
While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.
By Barry Levine • Aug. 8, 2019 -
Hanes
Hanes pushes body positivity in 'Every Bod' campaign
Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."
By Dianna Christe • Aug. 7, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 7, 2019 -
Kmart
Kmart Australia deploys AR furniture demos in programmatic web-based ads
Working with agency Universal McCann and vendor OmniVirt, the retailer breaks with the typically app-based approach to the immersive technology.
By Peter Adams • Aug. 6, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019 -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 6, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019
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