Video: Page 83
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Quibi's head of advertising Tim Connolly exits amid exec shakeup
The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.
By Robert Williams • Aug. 26, 2019 -
Dum Dums lollipops get animated for first ad campaign in 3 decades
Agency Smith Brothers developed the creative, which uses the iconic candy to add color to black-and-white animations reminiscent of Shel Silverstein books.
By Dianna Christe • Aug. 26, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Doritos
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
Mercedes-Benz
Mercedes-Benz revs up AR, voice tech with immersive game at US Open
A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features.
By Natalie Koltun • Aug. 22, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
By Robert Williams • Aug. 21, 2019 -
In-app ad impressions jumped 26% in Q2 on video strength, study finds
Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers
A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available in Lowe's stores and online.
By Dianna Christe • Aug. 21, 2019 -
Flickr
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
By Barry Levine • Aug. 20, 2019 -
Walmart cooks up 'shoppable recipes' with BuzzFeed's Tasty videos
An iOS app integration lets video viewers add entire ingredients lists to Walmart's online cart with one click.
By Robert Williams • Aug. 20, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances
Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell.
By Dianna Christe • Aug. 19, 2019 -
Mighty Patch
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
National Retail Federation
52% of retailers feel ill-prepared to support emerging mobile tech, study says
AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.
By Robert Williams • Aug. 15, 2019 -
Tyson's Ball Park Franks challenges moviegoers to AR hot dog derby
The meat brand worked with National CineMedia on its first interactive ad campaign in theaters.
By Robert Williams • Aug. 15, 2019 -
Shoppers favor AR/VR, subscription services over smart speakers, study says
The adoption rate remains low for voice shopping with just 8% of U.S. consumers trying it, but 23% are considering it for future purchases.
By Robert Williams • Aug. 15, 2019 -
JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Fictional "The Alright Brothers" play a lead role in the MullenLowe-created campaign, which swipes at airline rivals' stripped down services.
By Barry Levine • Aug. 15, 2019 -
Rice Krispies designs Love Notes packaging to comfort kids with autism
Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season.
By Dianna Christe • Aug. 14, 2019 -
Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019
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