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John Hazard
ColumnComic Dive: Brands Open the Football Playbook
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
By John Hazard • Sept. 6, 2019 -
P&G
P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo
"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.
By Barry Levine • Sept. 6, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
AB InBev tweaks Bud Light's 'no corn syrup' message after court loss
The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.
By Robert Williams • Sept. 6, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 6, 2019 -
Pepsi kicks off campaign to celebrate NFL's 100th season
The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.
By Barry Levine • Sept. 5, 2019 -
YouTube
Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel
The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."
By Barry Levine • Sept. 5, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 5, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 5, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.
By Robert Williams • Sept. 4, 2019 -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 4, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 4, 2019 -
New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut
The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.
By Robert Williams • Sept. 4, 2019 -
Toyota accelerates location, cultural targeting in multichannel Prius ads
The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting.
By Dianna Christe • Sept. 4, 2019 -
Bon & Viv Spiked Seltzer serves up taste test polygraph
The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.
By Dianna Christe • Sept. 3, 2019 -
Seventh Generation to go on climate strike
In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.
By Dianna Christe • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Dos Equis offers certificate in watching college football
Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship.
By Barry Levine • Aug. 30, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
The Bar Method
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019 -
Column
Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories
A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling.
By Natalie Black (Koltun) • Aug. 30, 2019 -
Courtesy of Savage x Fenty
Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show
The fashion brand looks to harness the e-commerce giant's vast customer base beyond Prime subscribers.
By Tatiana Walk-Morris • Aug. 28, 2019 -
Criteo, MoPub see 90% jump in conversions with in-app native ads
The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.
By Robert Williams • Aug. 28, 2019 -
Dove Men+Care taps everyday athletes for new campaign
After research showed a majority of men want to see everyday athletes better represented in media, the brand shifted its messaging.
By Dianna Christe • Aug. 28, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
Candy Crush adds exclusive AR content for Samsung Galaxy phones
With special games and endorsements by two K-pop stars, Samsung targets younger consumers in its promotion for new smartphones.
By Robert Williams • Aug. 28, 2019
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