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Courtesy of Anheuser-Busch
Stella Artois hosts Instagram cooking show to support COVID-19 relief
"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.
By Robert Williams • April 9, 2020 -
Courtesy of Burger King
Burger King encourages people to be heroes by staying home
"Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers.
By Dianna Christie • April 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Trade Coffee Co.
ColumnCampaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis
A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home.
By Natalie Black (Koltun) • April 9, 2020 -
Courtesy of ABC
Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations
The 30-second ad was supposed to be live action but was animated instead as Toyota's production shoots are shut down during the pandemic.
By Dianna Christie • April 9, 2020 -
Courtesy of Snap
Snapchat supports COVID-19 relief with AR Lens
The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.
By Robert Williams • April 8, 2020 -
Permission granted by Quibi
Quibi hits only 300K downloads on first day
According to Sensor Tower, the total was a fraction of the 4 million downloads Disney+ racked up on its release day in November.
By Robert Williams • April 8, 2020 -
Courtesy of Moviebill
Moviebill, Regal debut AR game as COVID-19 keeps theaters closed
The companies plan to release immersive games and entertainment for mobile users throughout the summer.
By Robert Williams • April 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Communication software brands like Zoom triple ad spending under coronavirus
A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.
By Peter Adams • April 7, 2020 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch
The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.
By Robert Williams • April 7, 2020 -
Courtesy of Pepsi
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.
By Dianna Christie • April 7, 2020 -
Retrieved from GoPro on April 06, 2020
GoPro launches #HomePro challenge as COVID-19 keeps people inside
The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.
By Robert Williams • April 6, 2020 -
Courtesy of Quantasy + Associates
Essence hosts virtual wellness event to reach people in lockdown
The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.
By Dianna Christie • April 6, 2020 -
John Hazard/Marketing Dive
Deep DiveBrands recalibrate to community-building during quarantine
Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?
By Natalie Black (Koltun) • April 6, 2020 -
Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok
In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.
By Robert Williams • April 3, 2020 -
Snapchat user engagement for app ads jumps during pandemic
Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.
By Robert Williams • April 3, 2020 -
Permission granted by Quibi
T-Mobile offers free Quibi to select wireless plans
The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.
By Robert Williams • April 3, 2020 -
Sam's Club
CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability
Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.
By Dianna Christie • April 3, 2020 -
FilmMagic for YouTube
Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu
Other publishers like YouTube told Adweek they still plan to participate in the rescheduled event, but are working through what presentations will look like.
By Peter Adams • April 2, 2020 -
Retrieved from Honda on April 02, 2020
Honda shifts gears with campaigns to highlight COVID-19 relief
Efforts by the carmaker include a #LessDriveMorePark social media campaign from its Acura luxury brand.
By Robert Williams • April 2, 2020 -
Retrieved from Discover.film on April 02, 2020
Huawei adds Discover.film streaming app to 100M smartphones
The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.
By Robert Williams • April 2, 2020 -
Permission granted by Michelob Ultra
Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief
Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.
By Robert Williams • April 2, 2020 -
Retrieved from DoSomething.org on April 02, 2020
HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor
The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.
By Dianna Christie • April 2, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 1, 2020 -
Hasbro supports families staying indoors with new online resources
Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.
By Dianna Christie • March 31, 2020 -
Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
By Robert Williams • March 31, 2020
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