Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020

Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."

By Peter Adams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

Starring Paul Giamatti and Kieran Culkin, a new campaign highlights the Atlas Cross Sport SUV as a reasonable purchase among outlandish buys.

By Dianna Christie • March 9, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

P&G's SK-II, Simone Biles battle online trolls in epic animated series

A Times Square takeover promoted the effort that draws on Japanese culture to depict fantastical recreations of six Olympic athletes' experiences.

By Peter Adams • March 5, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020

Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final.

By Dianna Christie • March 4, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition

The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming.

By Robert Williams • March 3, 2020

Dunkin' drafts 'Cheer' star for Instagram sweepstakes

Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

By Robert Williams • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Koltun • March 3, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

By Dianna Christie • March 2, 2020

Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

By Robert Williams • March 2, 2020

Sonic Drive-In shifts away from '2 Guys' to showcase real families

The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people.

By Dianna Christie • March 2, 2020

New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league.

By Dianna Christie • Feb. 28, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020