Tribeca Film Festival moves some programming online and to VR

The yearly showcase of feature films partnered with Oculus as the coronavirus keeps moviegoers at home.

By Robert Williams • April 20, 2020

P&G boosts marketing as US sales surge amid pandemic

U.S. sales soared as shoppers stocked their pantries with toilet paper, laundry detergent and cough medicine.

By Robert Williams • April 20, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Foot Locker's Champs Sports, Eastbay build community around student athletes

In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

By Dianna Christie • April 20, 2020

Zenni eyewear expands esports tie-up with fresh sponsorships

The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.

By Robert Williams • April 17, 2020

BMW's esports marketing undergoes 'major expansion' amid coronavirus

The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive.

By Dianna Christie • April 17, 2020

Recent CTV ad fraud scheme could be biggest ever

At its peak, the Icebucket bot network impersonated more than 2 million people and generated 1.9 billion ad requests.

By Robert Williams • April 17, 2020

Headspace, 'Sesame Street' debut YouTube meditation videos for kids

The biweekly "Monster Meditations" teach mindfulness, meditation and social skills as families cope with pandemic-related stress.

By Robert Williams • April 17, 2020

Verizon buys Zoom rival BlueJeans for reported $400M

As the carrier rolls out its high-speed mobile connectivity nationwide, Verizon plans to integrate the videoconferencing platform with its 5G services.

By Robert Williams • April 17, 2020

P&G's Aussie sponsors virtual college graduation

Hosted by Her Campus, the digital event aims to boost morale among young women as COVID-19 cancels commencement events across the country.

By Dianna Christie • April 17, 2020

ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries

Each sponsor is working on tailored integrations, which include Instagram Live pre-shows and ads that repurpose vintage ESPN footage.

By Peter Adams • April 16, 2020

Michelob Ultra streams workouts while helping personal trainers

"Movement by Michelob Ultra Live" will let viewers virtually tip trainers in the videos, which will broadcast on Facebook, Instagram and YouTube.

By Robert Williams • April 16, 2020

Instagram spotlights creators with IGTV redesign

The 2-year-old video platform is now more integrated with Instagram, letting users post their IGTV videos in the core app's Stories feature.

By Robert Williams • April 15, 2020

Fiat Chrysler sponsors virtual concert series on Facebook Live

The carmaker joins a growing list of marketers sponsoring livestreamed music events during the pandemic.

By Dianna Christie • April 15, 2020

ADT taps user-generated videos for TV, social media push

The home security firm explores how to quickly make an ad when production studios are closed.

By Dianna Christie • April 15, 2020

Nat Geo immerses Instagram users in Earth Day AR experience

Created with Facebook's Spark AR Studio, the content offers a cautionary look at climate change to show what the world might be like in 2070.

By Robert Williams • April 15, 2020

Pebbles cereal launches social media video series to support kids, creators

The "Daily Yabba Dabba Doo" series showcases at-home activities for kids that can be done with minimal adult supervision. 

By Robert Williams • April 15, 2020

Kellogg snack brands back Overwatch League sweepstakes

Cheez-It and Pringles are giving esports fans a chance to win a trip to the Overwatch Grand Finals in an undisclosed location.

By Robert Williams • April 15, 2020

Target sponsors Disney's new Friday Night Movie series

ESPN personalities will host trivia over video conferences from their homes in Disney's new ad units.

By Dianna Christie • April 14, 2020

Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score.

By Dianna Christie • April 14, 2020

AppsFlyer: Pandemic drives revenue for 65% of app categories

After doubling their revenue since the last week of February, streaming apps saw a 35% decline during the week ending April 6.

By Robert Williams • April 13, 2020

Burger King quizzes students for free Whopper offer

Students who answer questions about school subjects can receive BK App codes for a free sandwich.

By Robert Williams • April 13, 2020

Universal's 'Trolls World Tour' streaming premiere gets help from Snapchat AR Lens

To support one of the first films to skip its theatrical release and debut via streaming, the lens is also available on desktop so users can decorate home video calls.

By Robert Williams • April 13, 2020

Frito-Lay's internally produced ad highlights virus response efforts

The 60-second spot reflects data indicating consumers are more responsive to ads from brands that show how they are taking action during the pandemic.

By Dianna Christie • April 13, 2020

Quibi premieres livestreamed show on 'Fortnite'

The first episodes of "Punk'd" starring musician Chance the Rapper were first available in the game's virtual drive-in section.

By Robert Williams • April 13, 2020

Natural Light hosts virtual college graduation on Facebook Live

The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus.

By Dianna Christie • April 13, 2020