Video: Page 43
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Courtesy of The Wendy's Company
Wendy's teams with Uber Eats on customized menus for Twitch gamers
The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.
By Robert Williams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Retrieved from KFC on December 07, 2020
KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders
"A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce.
By Peter Adams • Dec. 7, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Retrieved from Huggies on December 04, 2020
Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series
"Up Early Tonight" emulates late-night shows and signals how marketers like Kimberly-Clark are adjusting content strategy for the streaming boom.
By Peter Adams • Dec. 4, 2020 -
Courtesy of Tastemade
Hyundai's Genesis, Tastemade and Amazon rev up shoppable cooking show
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
CBS nearly sold out of Super Bowl ad inventory, per media report
The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
By Chris Kelly • Dec. 3, 2020 -
Courtesy of Snap, Inc.
Gucci perfume opens Snapchat portal to virtual 'garden of dreams'
After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly.
By Robert Williams • Dec. 2, 2020 -
Retrieved from GENYOUth on December 01, 2020
Campbell, Target team on Madden NFL tournament fighting food insecurity
Timed around Giving Tuesday donation drives, the event shows how marketers continue to shift toward virtual activations.
By Peter Adams • Dec. 1, 2020 -
Courtesy of Diageo
Diageo promotes moderation, sustainability with Instagram AR lens
Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.
By Robert Williams • Dec. 1, 2020 -
Ad spend retraction due to COVID-19 worse than expected: WARC
The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast.
By Aaron Baar • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Courtesy of Kinder Joy
Kinder Joy's holiday campaign highlights family moments
The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.
By Aaron Baar • Nov. 30, 2020 -
corona
Corona kicks off major in-house content push with digital travel series
"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.
By Robert Williams • Nov. 25, 2020 -
Snapchat distributes $1M a day to video creators of new TikTok clone
The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.
By Robert Williams • Nov. 24, 2020 -
Retrieved from E.l.f. Cosmetics on November 24, 2020
E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit
Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.
By Peter Adams • Nov. 24, 2020 -
Courtesy of Whole Foods
Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving
Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
Nov. 24, 2020 -
Opinion
3 mistakes CMOs are making with COVID-era budgets
Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.
By Ewan McIntyre • Nov. 24, 2020 -
Courtesy of Verizon
HBO teams with Verizon on AR ads for 'His Dark Materials'
Both companies have been putting a big focus on AR of late as research underscores the tech's potential in the entertainment category.
By Robert Williams • Nov. 24, 2020 -
Courtesy of ESPN
ESPN touts mobile sports content with app-focused campaign
A 60-second spot debuted during last night's American Music Awards to show the breadth of ESPN content that mobile users can experience in the app.
By Robert Williams • Nov. 23, 2020 -
Courtesy of Twitch
Jersey Mike's tests Twitch's interactive multiplayer ads
The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.
By Robert Williams • Nov. 23, 2020 -
Retrieved from Crunch Bar on November 23, 2020
Ferrero mocks lofty ad claims in fresh campaign for Crunch bars
The candy maker, which bought Nestlé's U.S. confectionery business in 2018, touts the benefits of "Crunching," a fictitious lifestyle trend.
By Robert Williams • Nov. 23, 2020 -
Retrieved from Tastemade on November 23, 2020
Walmart boosts shoppable videos with Tastemade cooking shows
Tastemade's "Struggle Meals" series lets viewers text an on-screen number to add suggested ingredients to a virtual shopping cart.
By Robert Williams • Nov. 23, 2020
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