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Courtesy of Dove
Dove brings No Digital Distortion's body-positive message to TikTok
An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.
By Peter Adams • Updated May 14, 2021 -
Courtesy of David's Bridal
David's Bridal launches 24-hour YouTube Live channel
The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.
By Tatiana Walk-Morris • May 13, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Molson Coors
Miller sends up hard seltzer craze with livestreamed rocket launch
The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."
By Peter Adams • May 10, 2021 -
Courtesy of Stellantis
Ram dials up musical branding with Foo Fighters partnership
The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."
By Asa Hiken • May 10, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics preps Twitch channel debut to reach Gen Zers
The makeup brand's livestreams will build on previous efforts to support women in the male-dominated world of gaming.
By Robert Williams • May 7, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Drew Angerer via Getty Images
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.
By Peter Adams • May 7, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 5, 2021 -
FilmMagic for YouTube
YouTube builds on CTV momentum with new commerce, content curation offerings
At its 10th NewFronts presentation, the video giant emphasized the larger role living room screens play in its strategy, including through direct response ads.
By Peter Adams • May 5, 2021 -
Courtesy of Roku
CTV ad spending leads growth in digital video, IAB finds
Marketers increased their spending on connected TV last year by 22%, more than any other category of digital video.
By Robert Williams • May 4, 2021 -
Depositphotos_40325215_originalamazon
Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers
As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year.
By Peter Adams • May 4, 2021 -
Courtesy of Tubi
AVODs double down on original programming, content studios at NewFronts
Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.
By Chris Kelly • May 4, 2021 -
Retrieved from Charmin on May 04, 2021
Charmin tests 'BRB Bot' for bathroom breaks on video calls
While P&G doesn't plan to release the AI-powered tool, it's likely to resonate with consumers who have spent hours on video calls due to the pandemic.
By Robert Williams • May 4, 2021 -
Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 4, 2021 -
FilmMagic for YouTube
Deep DiveDigital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
By Peter Adams • May 3, 2021 -
Courtesy of Roku
OpinionLet's be upfront: We can't go back to traditional TV buying
The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella.
By Jo Kinsella • May 3, 2021 -
Courtesy of E.l.f. beauty
E.l.f. Cosmetics courts gamers with TikTok talent series
The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominated gaming world.
By Natalie Black (Koltun) • April 29, 2021 -
Retrieved from Piqsels.
Livestreaming popularity set to grow in 2021, Coresight Research forecasts
Already a billion-dollar industry in China, live e-commerce is a trend to watch in the U.S. this year as it offers a more immersive shopping experience.
By Maria Monteros • April 28, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.
By Chris Kelly • April 28, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh with pop-art ads
The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.
By Peter Adams • April 28, 2021 -
Courtesy of American Express
American Express touts card membership with 1st global campaign since 2018
The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
By Robert Williams • April 27, 2021 -
Courtesy of Cadillac
Cadillac paves the way for its electric future at the Oscars
The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
By Natalie Black (Koltun) • April 27, 2021 -
Courtesy of Grey Goose
Grey Goose plays on the senses to promote infused vodkas
The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.
By Robert Williams • April 26, 2021 -
Permission granted by Subway
Subway serves up real plant sounds in original song for Earth Day
A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.
By Peter Adams • April 22, 2021 -
Courtesy of Neutrogena
Branded content, influencer marketing make up biggest slice of digital ad budgets
The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.
By Robert Williams • April 22, 2021
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