Video: Page 204
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KitchenAid and Haier take the digital marketing dive
KitchenAid and Haier are multiplying their marketing efforts with online videos and ads.
By Wendy Parish • July 12, 2013 -
Little Caesars' witty campaign claims responsibility for July 4 fireworks
Great timing and tongue-in-cheek tone made for a memorable social media campaign.
By Roger Riddell • July 11, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
How B2B marketers can benefit from short videos
WIth the instant popularity of short-form videos Twitter's Vine and Instagram video, B2B marketers are discovering how it can benefit their campaigns.
By Wendy Parish • July 11, 2013 -
YouTube's Fullscreen plays matchmaker to brands and 'stars'
Brands looking to use a popular YouTube personality can now use YouTube's Fullscreen to connect.
By Wendy Parish • July 9, 2013 -
6 ways to use Instagram Video for marketing
Instagram Video has already proved popular among users; learn how to use the new feature for your marketing purposes.
By Wendy Parish • July 8, 2013 -
Deep Dive
5 brands doing it right on Instagram Video
Brands are jumping on the Instagram Video bandwagon quickly; check out 5 brands that get it.
By Wendy Parish • July 3, 2013 -
Subway to launch web series with longtime spokesman Jared
Jared the Subway guys transitions to next step as spokesperson: a branded web series.
By Wendy Parish • July 2, 2013 -
AOL Live experiments with live online programming
AOL auditions new anchors and experiments with real time video ads all in attempt to expand the live video offerings.
By Wendy Parish • July 1, 2013 -
Toyota video trading views for meal donations to Sandy victims
So far the cause marketing campaign has raised 892,000 meals; a meal is promised each time someone views Toyota's video "Meals Per Hour" video.
By Wendy Parish • June 28, 2013 -
Startup developing Pinterest for online videos
London-based Rockpack is developing a video curation product that will capitalize on the "Pinterestization" of the Internet.
By Wendy Parish • June 26, 2013 -
Unruly cashing in on Vine popularity with new services
Video analytics company Unruly has created a service package to help brands leveragee social video app Vine.
By Wendy Parish • June 26, 2013 -
Why YouTube sensation Dollar Shave Club is investing in TV ads
Cross-media attribution service Converto has convinced YouTube-centric Dollar Shave Club to invest in TV ads.
By Wendy Parish • June 24, 2013 -
Web video creators come to Comic-Con
Web video producers are to trying to carve out a spot with fanboys for the medium.
By Wendy Parish • June 24, 2013 -
TubeMogul snags former head of Google's Media Platforms
The online video ad-buying service has hired the former Google executive Chip Scovic.
By Wendy Parish • June 21, 2013 -
Apple TV wins HBO Go and WatchESPN
Apple TV scores big with the addition of HBO Go and WatchESPN to their subscriber package.
By Wendy Parish • June 20, 2013 -
Twitter sets minimum spend for TV ad targeting at $100K
Brands wanting to be part of Twitter's TV ad targeting beta must allocate at least $100,000 per Twitter handle.
By Wendy Parish • June 20, 2013 -
It's official: Newsy announces partnership with MSN
Although the two groups have been working together since early this year, Newsy has officially announced a partnership with MSN.
By Wendy Parish • June 19, 2013 -
Apple's video ads to appear on TVs for first time
ITunes Radio, due out this fall, will include video ads which will air on all Apple devices including Apple TV.
By Wendy Parish • June 19, 2013 -
YouTube channel strikes Hulu deal
Wigs, a high profile YouTube channel, has signed a deal with paid service Hulu.
By Wendy Parish • June 18, 2013 -
Myspace revamps brand with Jimmy Kimmel, Bud Light partnership
MySpace has teamed up with Jimmy Kimmel and Bud Light for an online concert series.
By Wendy Parish • June 18, 2013 -
Source says video is coming to Instagram
Facebook will reportedly unveil video for Instagram at the June 20 press event.
By Wendy Parish • June 18, 2013 -
Facebook's video ads get pushed back to a fall launch
Highly anticipated video ads from Facebook, were previously set to launch in July.
By Wendy Parish • June 18, 2013 -
Microsoft tablet ad pokes fun at Siri
In a spot for Dell's XPS 10 tablet, Microsoft makes fun of Siri to show comparisons to iPad.
By Wendy Parish • June 17, 2013 -
Summer blockbusters produce 6-sec trailers with Vine
Marketers like Regal Entertainment are utilizing Vine to fill seats of movie theaters this summer.
By Wendy Parish • June 16, 2013 -
Cheerios' web exposure up 77% after interracial ad
Negativity towards Cheerios' video depicting an interracial family has boosted brand exposure by 77%.
By Wendy Parish • June 7, 2013
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