Video: Page 204
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4 very human reasons online video is a necessity
Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention.
By Wendy Parish • Jan. 29, 2013 -
2012 top 100 brands ranked
YouGov's research places Subway's brand at the top, while Apple and Google lose rank.
By Wendy Parish • Jan. 28, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Bugs dampen launch of Twitter video app Vine
Twitter officially launches Vine, the video app, but experiences immediate security issues.
By Wendy Parish • Jan. 25, 2013 -
Ads for ads prove successful for Super Bowl buzz
Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads.
By Wendy Parish • Jan. 24, 2013 -
Myspace rebrands as 'social entertainment network'
MySpace rebranded itself as a social entertainment network and released the beta of its new format.
By Wendy Parish • Jan. 22, 2013 -
Wall Street Journal's YouTube page grows 234%
"The Blue Umbrella" trailer from Pixar helps WSJ's YouTube rankings jump to no. 9.
By Wendy Parish • Jan. 17, 2013 -
Gracenote models advanced TV ads after Web
Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads.
By Wendy Parish • Jan. 16, 2013 -
Univision assembling a new intenal advertising unit
$500 million in ad inventory is expected to fall under the new agency's oversight.
By Brian Warmoth • Jan. 13, 2013 -
Hulu reduces ad numbers, plans reduction on Hulu Plus
A senior VP speaking at CES 2013 spoke of more than just TV episodes in the service's future.
By Brian Warmoth • Jan. 9, 2013 -
Hulu CEO announces exit plans for Q1
The CEO's announcement was not unexpected, but it does come at a crucial moment for the Web TV company.
By Brian Warmoth • Jan. 4, 2013 -
Apple's 'Do Not Disturb' iPhone commercial airs awkwardly amid New Year's problems
The TV spot is likely to seem a little odd until the feature rights itself on Jan. 7.
By Brian Warmoth • Jan. 2, 2013 -
Jell-O campaign targets the end of the world
Jell-O is giving away $1,200 daily leading to the end of the Mayan calendar.
By Erik Hall • Dec. 20, 2012 -
Video ads headed to Facebook News Feed
Facebook takes aim at TV advertisers with new video ads in early 2013.
By Erik Hall • Dec. 19, 2012 -
ESPN to use Twitter Cards to show college football video highlights
Twitter, ESPN and Ford reach a deal to show college football bowl game video clips.
By Erik Hall • Dec. 17, 2012 -
Only 23% of brands are using online video advertising
A Kantar Media study looks at brands’ use of national TV advertising and online video.
By Erik Hall • Dec. 12, 2012 -
YouTube, Virgin America make deal for in-flight videos
Videos from popular YouTube channels will be available on Virgin America flights.
By Erik Hall • Dec. 11, 2012 -
Ads for Super Bowl live stream nearly sold out
The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.
By Erik Hall • Dec. 10, 2012 -
YouTube alters homepage, video watch page
A YouTube site redesign appeared Thursday with a channel guide appearing on many pages.
By Erik Hall • Dec. 7, 2012 -
Verizon dumping Verizon Video for Viewdini
Verizon Wireless launched Viewdini in 2012 and is simplifying things for users by eliminating Verizon Video.
By Erik Hall • Dec. 5, 2012 -
Ads are now part of YouTube app for iOS 6
Google announced a native YouTube iPad app and updates for the iPhone 5 app.
By Erik Hall • Dec. 5, 2012 -
The 10 hottest ads of 2012 were shared 28 million times
Unruly Media’s list of the top 500 shared videos of 2012 had 21% more views than its top 500 videos of 2011.
By Erik Hall • Dec. 4, 2012 -
Bing announces top search items of 2012
Facebook and iPhone 5 show up at the top of Bing’s most searched terms for the year.
By Erik Hall • Nov. 27, 2012 -
Martha Stewart Living Omnimedia makes move to online videos
Martha Stewart begins releasing 17 “Countdown to Christmas” videos with Starbucks and JC Penney on board to sponsor.
By Erik Hall • Nov. 27, 2012 -
Hulu Plus to be available on Wii U
Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform.
By Erik Hall • Nov. 21, 2012 -
Viewing of ad-supported online video is up 17% in the last year
Marketing research by FreeWheel sees viewers are becoming more accepting of online video ads.
By Erik Hall • Nov. 19, 2012
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