Video: Page 203
-
Brands swarm to sponsor Star Wars-themed Olympic-style relay
Course of the Force, a Star Wars-themed relay across the Pacific Coast, is drawing brand looking to reach the tech geek crowd.
By Wendy Parish • June 3, 2013 -
DirecTV is just one of Hulu's three rumored $1B bidders
Sources say DirectTV has bid at least $1 billion for the video streaming service.
By Wendy Parish • May 31, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Red Bull releases branded video of crazy Everest jump
After the video "Stratos" became the #4 branded online video of all time, Red Bull has released another daredevil jump video from Mt. Everest.
By Wendy Parish • May 31, 2013 -
Interracial couple in Cheerio ad stirs controversy even in 2013
Cheerios' new commercial features an interracial family and surprisingly inspired some backlash.
By Wendy Parish • May 31, 2013 -
Amazon to start production on 5 original series
In an effort to compete with Netlflix and Hulu, Amazon will move forward with 5 new original online TV series.
By Wendy Parish • May 29, 2013 -
Deep Dive
Best marketing campaigns of 2013 so far
2013 has not disappointed when it comes to marketing campaigns, take look at some of the best so far this year.
By Wendy Parish • May 29, 2013 -
Yahoo reportedly bids $600M-$800M for Hulu
Hulu would give Yahoo the opportunity to offer advertisers a video option, keeping in line with competitors.
By Wendy Parish • May 29, 2013 -
CNN, Buzzfeed team up to build YouTube channel
CNN hopes the partnership will bring them a younger, hipper audience.
By Wendy Parish • May 29, 2013 -
Is Hulu Really Worth 45% Less Than Tumblr?
Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million. Considering that Hulu is reported to have brought in nearly $700 million last year (and has 4 million paying subscribers) and conside...
May 28, 2013 -
Hulu Bidding War Heats Up
While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2 billion valuation. Yahoo this weekend announced it would throw its hat into the ring, and the reported bid (between $600 mill...
May 28, 2013 -
Video ad agency Videology hauls in $60M
With an exceptionally healthy funding round for video ad agency Videology, supporters claim that video ad tech is alive and thriving.
By Wendy Parish • May 28, 2013 -
Sports Illustrated launches daily live video show
"SI Now Powered by Ford" will run on SI.com daily at 1:00 p.m. ET.
By Wendy Parish • May 28, 2013 -
5 web video firms join forces to ensure video ads are viewable
Web video ad producers have banded together to produce OpenVV, a common standard for measuring Web video viewability.
By Wendy Parish • May 23, 2013 -
5 brands that understand Vine
Since its launch in January, Vine has given brands another outlet for fun and effective content.
By Wendy Parish • May 23, 2013 -
Microsoft's Halo to become live-action series
Popular video game Halo will be turned into a live-action series with Stephen Spielberg as executive producer.
By Wendy Parish • May 21, 2013 -
TV networks worry over rising viewership of non-network originals
The increasing popularity of original content from Netflix, Amazon and others has traditional TV networks concerned.
By Wendy Parish • May 21, 2013 -
Buyers seek Nielsen video data, but YouTube resists
Buyers are pressuring publishers to guarantee audiences with Nielsen or comScore data.
By Wendy Parish • May 16, 2013 -
'Don't Back Zach' attacks Zach Braff's Kickstarter campaign
Break Media's ScreenJunkies is speaking out against celebrities using Kickstarter to fund projects.
By Wendy Parish • May 15, 2013 -
ABC expands Nielsen ratings to embrace mobile
ABC is launching a trial run with Nielsen to expand ratings to include video watched from mobile apps.
By Wendy Parish • May 14, 2013 -
The real truth about banner ads
Banner ads have recently come under fire in the advertising industry, these 5 facts help to set the story straight.
By Wendy Parish • May 14, 2013 -
Google-funded YouTube sitcom gets renewed for season two
The Fine Brothers' MyMusic sitcom has been renewed for another season on YouTube.
By Wendy Parish • May 13, 2013 -
Twitter Vines shared 4x more than online videos
Twitter Vine's six second clips get shared on average four times more than branded online videos.
By Wendy Parish • May 9, 2013 -
Youtube launches subscriptions, several brands sign up
YouTube is officially launching a paid subscription offering for interested brands.
By Wendy Parish • May 9, 2013 -
Buzzfeed, Starbucks launch 'With Your Face' video response option
The reaction-cam allows readers to react to a story with an animated GIF of their face.
By Wendy Parish • May 8, 2013 -
Facebook video ads are coming soon
Facebook plans to start introducing Newsfeed video ads as soon as July.
By Wendy Parish • May 7, 2013
Previous
