Video: Page 203
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Hollywood's Cimarron Group closes its doors
The leading marketing firm handled campaigns for major studio films for over 30 years.
By Roger Riddell • Aug. 13, 2013 -
Will this ad save Jell-O?
Kraft's dessert brand focuses on disappointment to promote its pudding in its new "Fun things up" campaign.
By Brian Warmoth • Aug. 13, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter partners with Viacom to sell VMA ad packages
The companies are selling ad packages that include promoted tweets and videos posted to Twitter before, during and after MTV's VMAs.
By Wendy Parish • Aug. 13, 2013 -
Kraft joins growing marketing trend with profanity-based catchphrase
Kraft is the latest brand to use cheeky tactics to relate to consumers.
By Wendy Parish • Aug. 13, 2013 -
HTC launches $1B marketing campaign starring Robert Downey Jr.
The cell phone maker signed the "Iron Man" star to a two-year deal reportedly worth $12 million.
By Roger Riddell • Aug. 12, 2013 -
Applebee's encourages lunch breaks with line of inflatable decoys
The chain's clever marketing campaign doubles as an additional revenue stream via Amazon.
By Roger Riddell • Aug. 8, 2013 -
Good news for brands: Instagram 4.1 allows video uploading
With new updates to Instagram, brands can upload pre-recorded video.
By Wendy Parish • Aug. 8, 2013 -
Nielsen and FreeWheel team up to expand Online Campaign Ratings
Nielsen has expanded the relationship with video platform FreeWheel to streamline the usage of Nielsen's OCR.
By Wendy Parish • Aug. 8, 2013 -
AOL announces Adap.TV acquisition after reporting strong earnings
CEO Tim Armstrong expects the deal to "double AOL revenue."
By Roger Riddell • Aug. 7, 2013 -
This kid is the new mascot for Pillsbury Toaster Strudel
His name is Hans Strudel, and he will be the Pillsbury Doughboy's newest brand companion.
By Brian Warmoth • Aug. 6, 2013 -
Nielsen Study: Proof of causal relationship between tweets and live TV ratings
Study from Nielsen proves the long held belief that tweets increase TV ratings and vice versa.
By Wendy Parish • Aug. 6, 2013 -
New data driven cable brand follows Netflix's lead
Cox Communications' new brand Contour is following Netflix's lead by using data to make viewing suggestions.
By Wendy Parish • Aug. 5, 2013 -
New York Times hopes video will help declining revenue
The major publisher is looking to create "significantly more" video content in an effort to lure more advertising dollars.
By Wendy Parish • Aug. 1, 2013 -
Blu e-Cigs hires Jenny McCarthy for TV spot, webisodes
An anti-smoking group questions the choice of leading e-cigarette brand Blu's hiring of actress Jenny McCarthy as its new spokesperson.
By Wendy Parish • Aug. 1, 2013 -
Tampon ads grow up
Forget the blue liquid and the visions of horseback riding, these tampon ads treat women as real adults.
By Wendy Parish • Aug. 1, 2013 -
New Facebook TV-style ad will set you back $2.5M
Facebook expects to start offering 15-second video ads later this year.
By Wendy Parish • July 31, 2013 -
Study shows major cable revenues down year-over-year
Analysts at the Standard Media Index reported that year-over-year ad spend for major cable networks is down.
By Wendy Parish • July 24, 2013 -
Will we see recycled web ads on Instagram?
Some brands, like Carnival Cruise, are re-posting existing web ads to Instagram, but the process is confusing and undefined.
By Wendy Parish • July 22, 2013 -
YouTube show VGHS returns to second season with bigger budget, major sponsors
Collective Digital Studios is hoping for big breakout with Video Game High School 2.
By Wendy Parish • July 22, 2013 -
New Vevo series, Unexpected Covers, sees fast success
The series scored Miracle Whip as a premiere sponsor.
By Wendy Parish • July 18, 2013 -
MTV announces VMA nominees with Instagram, Vine videos
The announcements are part of their #RoadToTheVMAs campaign.
By Wendy Parish • July 17, 2013 -
Snapple's "Real Facts" come to life
Beverage brand Snapple is bring the "Real Facts" printed on each bottle cap to life in a new content promotion.
By Wendy Parish • July 17, 2013 -
Honda launches real-time Vine video campaign on Twitter
The Japanese auto maker will film and upload same-day video responses to tweeters.
By Roger Riddell • July 15, 2013 -
Obamacare-centered ads will break spending records
Expect to see a wave of political ads surrounding the Affordable Care Act in anticipation of midterm elections.
By Wendy Parish • July 15, 2013 -
Hulu no longer for sale
Brands worried about changes potential new buyers would make to Hulu can relax; joint owners have taken the online television provider off the market.
By Wendy Parish • July 12, 2013
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