Sally Beauty asks fans to choose its first influencers

As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.

By Robert Williams • Feb. 19, 2020

Absolut Vodka urges drinkers to 'sex responsibly'

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

By Robert Williams • Feb. 18, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

Kraft Heinz to boost media spending by 30% while cutting agencies

A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.

By Robert Williams • Feb. 14, 2020

Outfront's OOH campaign sends virtual valentines via Instagram

Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.

By Robert Williams • Feb. 14, 2020

Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign

Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.

By Robert Williams • Feb. 13, 2020

Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says

Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.

By Natalie Black (Koltun) • Feb. 13, 2020

FTC eyes stricter rules on influencer marketing

The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.

By Robert Williams • Feb. 13, 2020

New breed: How the Westminster Kennel Club figured out TikTok

Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.

By Chris Kelly • Feb. 13, 2020

FTC targets big tech, demanding 10 years of acquisition data

The agency wants details on all non-reportable acquisitions by Alphabet, Apple, Amazon, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019.

By Samantha Schwartz • Updated Feb. 12, 2020

KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week

Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.

By Peter Adams • Feb. 12, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.

By Dianna Christie • Feb. 12, 2020

Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat

The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.

By Robert Williams • Feb. 12, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

Pepperidge Farm plays Oscar dress-up on social with Milano cookies

The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

By Robert Williams • Feb. 11, 2020

Papa John's returns to Snapchat with Valentine's AR lens

Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

By Robert Williams • Feb. 11, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.

By Dianna Christie • Feb. 10, 2020

Taco Bell names former KFC exec Nikki Lawson as brand chief

The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement. 

By Dianna Christie • Feb. 8, 2020

Twitter's ad revenue rises 12% as users reach 152M

The social network's user growth beat estimates, setting the stage for ad sales growth. 

By Robert Williams • Feb. 7, 2020

Coca-Cola becomes title sponsor of NASCAR's esports race

The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.

By Dianna Christie • Feb. 7, 2020

Pinterest debuts verified merchant program after 46% revenue jump

The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.

By Robert Williams • Feb. 7, 2020

Did Peloton spin its widely mocked 'Wife' ad into a win?

The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.

By Peter Adams • Feb. 7, 2020

Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'

In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.

By Natalie Black (Koltun) • Feb. 7, 2020