Social Media: Page 41
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Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer
The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
By Chris Kelly • March 18, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.
By Peter Adams • March 16, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Anheuser-Busch
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability
With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.
By Peter Adams • March 15, 2021 -
Courtesy of Stella Artois
Stella Artois debuts mock financial services company to ease tax season stress
Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more.
By Robert Williams • March 15, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
Courtesy of PepsiCo
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.
By Peter Adams • Updated March 10, 2021 -
Courtesy of Walmart
Walmart returns to TikTok for beauty-focused shoppable livestream
Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.
By Robert Williams • March 10, 2021 -
Courtesy of Kellogg Company
Eggo measures parent stress in mornings with L'Eggometer
The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents.
By Robert Williams • March 10, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
Courtesy of Herezie
Amazon Prime Video launches TikTok-exclusive series in France
"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind.
By Chris Kelly • March 4, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 4, 2021 -
Retrieved from French's on March 04, 2021
French's swaps mayo jars for new MustSwitch sandwich at pop-up
Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant.
By Robert Williams • March 4, 2021 -
SOPA Images Limited / Alamy Stock Photo
Community marketing faces challenges as isolation amplifies consumer frustrations
Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.
By Peter Adams • March 2, 2021 -
Courtesy of Pinterest
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights.
By Chris Kelly • March 2, 2021 -
Rohit Tandon via Unsplash
OpinionHow media companies can harness the creator in us all
Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte.
By Allison Mezzafonte • March 2, 2021 -
Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
By Robert Williams • Feb. 26, 2021 -
Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
By Chris Kelly • Feb. 25, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021
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