Social Media: Page 248
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Nissan tries to buy love on Reddit
To promote the first car to be sold on Amazon, Nissan purchased requested items from the site for Reddit users.
By Wendy Parish • Nov. 21, 2013 -
Twitter now lets advertisers reach TV viewers without commercials
The social media platform's latest self-serve offering targets tweeters mentioning specific shows.
By Wendy Parish • Nov. 21, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Livefyre acquires Realtidbits to enchance social analytics tool
RealTidBits will be integrated into Livefyre's StreamHub.
By Wendy Parish • Nov. 21, 2013 -
Yahoo creates 'natural ad experience' with HD Image Ads
The new high-definition "Image Ads" will appear in Yahoo slideshows.
By Wendy Parish • Nov. 21, 2013 -
Infographic: 5 common marketing technology fails
Learn from others' mistakes before launching that new hi-tech campaign.
By Wendy Parish • Nov. 20, 2013 -
Twitter giving away $1M in free advertising
As part of Small Business Saturday, the social site is giving away free $100 ad credits to SMBs.
By Wendy Parish • Nov. 20, 2013 -
Brands turn to tech platforms and away from traditional marketing
Brands like UnderArmour have discovered providing a service is sometimes the best marketing.
By Wendy Parish • Nov. 20, 2013 -
'Native' ads move to YouTube's mobile app
The video site's homepage-takeover ad isn't limited to desktops anymore.
By Wendy Parish • Nov. 19, 2013 -
LinkedIn's latest feature showcases products and sub-brands
With "Showcase Pages," companies can now segment their messaging for audience-specific products and brands.
By Wendy Parish • Nov. 19, 2013 -
How to Hire (and Keep) Digital Marketing Talent in 2014
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.
Nov. 19, 2013 -
Facebook, Twitter and Pinterest lead in referral traffic as Reddit lags
Facebook, Twitter, and Pinterest all experienced traffic referral growth of 54% or higher in the past year.
By Wendy Parish • Nov. 19, 2013 -
Startups seek to make native ads scalable
Nativo, Sharethrough and Publish2 are working on ad networks for native ads to help solve the scalability problem.
By Wendy Parish • Nov. 19, 2013 -
Funny or Die is doing just fine without YouTube
The video site is able to generate more revenue with a fraction of the traffic of YouTube because they don't have to hand any over to a third party.
By Wendy Parish • Nov. 18, 2013 -
Are 'Snow Falls' the future of native advertising?
The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form.
By Wendy Parish • Nov. 16, 2013 -
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Pinterest's new API offers 'Popular Pins' feed for brands' websites
The first brands to try out the embedded pins are Disney, Walmart, Random House and Zappos.
By Wendy Parish • Nov. 15, 2013 -
Do Twitter's automatic image previews drive traffic?
Studies show is up, but that isn't necessarily translating to a rise in traffic to marketers' sites.
By Wendy Parish • Nov. 15, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Snapchat turns down Facebook's $3B offer
The offer is all about Snapchat's young user base and the marketers that want to reach them.
By Wendy Parish • Nov. 14, 2013 -
What the first tweets from B2B brands looked like
These early tweets showcase how far marketing has come on the platform.
By Wendy Parish • Nov. 12, 2013 -
To get Instagram likes, use blue photos
Advertisers receive tips from a Curalate study that shows what image elements inspire likes on Instagram.
By Wendy Parish • Nov. 11, 2013 -
Why this publisher doesn't need a web page
The Movie Loft is successfully operating solely on social media.
By Wendy Parish • Nov. 11, 2013 -
Twitter is the new 'conquesting' frontier
Brands are taking the practice real-time by going after rivals' customers on Twitter.
By Wendy Parish • Nov. 10, 2013 -
After the IPO: Twitter's marketing problem
Where should Twitter's focus be?
By Wendy Parish • Nov. 8, 2013 -
Dollar Photo Club
Only 8% of brands confident in digital marketing dept., says survey
The Online Marketing Institute survey measured confidence across all digital channels.
By Wendy Parish • Nov. 8, 2013
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