Social Media: Page 247
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Anheuser-Busch/Weber Shandwick
How Twitter Stepped Up Its Ad Game
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new advertising service opens Twitter’s mobile app for retargeted Sponsored Tweets to users based on their Web-surfing habits on desktop. To introduce the capability, Twitter w...
Dec. 5, 2013 -
Twitter launches ad retargeting with 'tailored audiences'
The new product has been in testing since July.
By Wendy Parish • Dec. 5, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...
Dec. 5, 2013 -
Twitter Unveils Tailored Audiences Retargeting Product
Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Dec. 5, 2013 -
Death of Doritos Taco mastermind brings social-media nightmare for brands
Anger spread online over how Taco Bell and Frito Lay reacted to the death of the man who drove the Doritos Locos Tacos movement.
By Paul Conley • Dec. 5, 2013 -
Twitter Retargeting Comes to Mobile
Twitter is expanding its advertising products with retargeting capabilities for marketers to better reach audiences on mobile devices, the company announced today. It’s the next leap for the newly public company's still-nascent advertising business. Twitter will try to leverage its un...
Dec. 5, 2013 -
Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Dec. 5, 2013 -
Facebook urges brands to pay for ads to be seen in newsfeed
A sales deck sent to Facebook partners admits that organic distribution of posts is on decline.
By Wendy Parish • Dec. 5, 2013 -
BuzzFeed expects to double its revenue to $120M in 2014
The startup publisher's model of creating branded content rather than running display ads is proving lucrative.
By Wendy Parish • Dec. 4, 2013 -
Sprint's new ad will debut on a single fan's Twitter feed
The video spot featuring James Earl Jones and Malcolm McDowell will be exclusive to Danielle Gray's feed.
By Wendy Parish • Dec. 4, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Marketers say Tumblr ads have a long way to go
Will Yahoo really have them established by 2014?
By Wendy Parish • Dec. 4, 2013 -
Tumblr opens up mobile trending section to advertisers
Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr.
By Wendy Parish • Dec. 2, 2013 -
UPDATE: Pace auto-reply disaster turns out to be a prank
A few jabs at Pace from comedian Kyle Kinane resulted in an auto-reply mess that quickly spiraled out of control.
By Wendy Parish • Dec. 2, 2013 -
Contest produces 583 Snapchat marketing ideas for brands
The challenge by crowdsourcing contest platform Tongal generated ideas for everyone from Coca-Cola to EA Games.
By Wendy Parish • Dec. 2, 2013 -
Facebook boosts referrals with algorithm change
Publishers are reporting a jump in referrals since the August newsfeed changes.
By Wendy Parish • Dec. 2, 2013 -
Ben & Jerry's is winning at Instagram ads
The ice cream brand's ads are outperforming other early adopters.
By Wendy Parish • Nov. 27, 2013 -
Deep Dive
10 marketing startups to keep an eye on
These young firms are sure to continue making a splash in 2014.
By Wendy Parish • Nov. 27, 2013 -
Boy band shows brands how to market with messaging apps
One Direction's Kik campaign can serve as a model to other brands.
By Wendy Parish • Nov. 26, 2013 -
Social data firm Gnip offers broader view of social conversations
New bundled data packages will include Tumblr, WordPress, Disqus and IntenseDebate.
By Wendy Parish • Nov. 26, 2013 -
The worst social media missteps brands made in 2013
What were they thinking?
By Wendy Parish • Nov. 26, 2013 -
How did the first Instagram ads measure up?
Brands are crunching the numbers following the social platform's initial ad rollout.
By Wendy Parish • Nov. 26, 2013 -
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Nov. 22, 2013 -
Pinterest unveils new mapping feature
What do the location-based maps mean for marketers?
By Wendy Parish • Nov. 22, 2013 -
The Downside of Digital Media’s Scale Fetish
The Downside of Digital Media’s Scale Fetish Jack Marshall | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t ne...
Nov. 22, 2013
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