Social Media: Page 171
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Deep Dive
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.
By Peter Adams • June 5, 2017 -
Burger King
Burger King abdicates to actual king of Belgium
The brand has dropped an iconic part of its logo — and pulled an ad campaign — after losing an online vote to the country's real King Philippe.
By David Kirkpatrick , Peter Adams • June 2, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
4 biggest influencer marketing mistakes from Fyre Festival
Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'.
By Kamiu Lee • June 2, 2017 -
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Study: Twitter tops social media platforms for world leaders
For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.
By Peter Adams • June 1, 2017 -
Papa John's serves up new global CMO
Brandon Rhoten was noted for elevating Wendy's digital and social media strategy during his tenure there, including with the viral #NuggsforCarter hashtag.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Snap adds third-party partners to ensure brand safety
The company will work closely with measurement firms DoubleVerify and Integral Ad Science, which are both now members of the Snapchat Brand Safety Coalition.
By David Kirkpatrick • May 31, 2017 -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Burger King lands in hot water with Belgium's royal family
An online promotion that asks visitors to vote if they prefer the brand's King mascot or the country's actual King Philippe is not receiving the royal seal of approval.
By David Kirkpatrick • May 31, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Study: Demand escalates for Instagram marketing skills
Upwork tracked the 20 most in-demand skills from marketing freelancers and found Asana work training, Instagram marketing and A/B testing top the list.
By David Kirkpatrick • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Facebook details 3-step strategy for improving viewability
Working more closely with the Media Rating Council might address pressing issues over the accuracy of marketing metrics on the platform.
By David Kirkpatrick , Peter Adams • May 26, 2017 -
Walkers Crisps shuts down Twitter video push after troll takeover
The potato chip brand learned a hard lesson in the perils of user-generated content after inadvertently sharing images featuring serial killers and dictators.
By Peter Adams • May 26, 2017 -
Report: Facebook signs millennial-focused publishers for premium videos
Vox Media, BuzzFeed and others join to create original short content as the service looks to attract advertisers.
By David Kirkpatrick • May 25, 2017 -
Evian's 'Oversize' campaign spurns TV for digital
Elements for the latest version of the brand's baby-themed campaign include a Snapchat lens and filter.
By David Kirkpatrick • May 25, 2017 -
Nabisco links cookouts, concerts as Lady Antebellum tour sponsor
The Mondelez brand, which includes snacks like Oreo, Ritz and Chips Ahoy!, is tying the sponsorship with its "Remix Your BBQ" integrated marketing campaign.
By David Kirkpatrick • May 24, 2017 -
Facebook helps streaming video publishers better target ads
A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech.
By David Kirkpatrick • May 24, 2017 -
Deep Dive
Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift
"#Everyone is Welcome," a largely print and out-of-home declaration on inclusivity, went viral on social media thanks to its strong message.
By Peter Adams • May 24, 2017 -
Facebook rolls out watch-and-scroll video for desktop
Being able to display two videos at once should open up new ad inventory.
By David Kirkpatrick • May 23, 2017 -
Mike's Hard Lemonade taps weird internet culture to target millennial males
Digital-first "Drink on the bright side" marks a creative strategy shift away from depicting experience to emotions for the brand.
By David Kirkpatrick • May 23, 2017 -
Firestone pits fans against racing legend Mario Andretti for social media challenge
Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.
By David Kirkpatrick • May 22, 2017 -
Is Spotify on the hunt for acquisitions?
In preparation for going public, Spotify hired M&A specialist Sheila Spence as vice president of corporate development.
By David Kirkpatrick • May 22, 2017 -
Facebook officially signs 20-game MLB streaming deal
But can professional baseball be a big draw for the platform's push into premium, TV-like video content?
By David Kirkpatrick • May 19, 2017 -
Study: Digital media ad spend up just 3% in April
The market has not yet rebounded from viewability and safety concerns, per a report.
By David Kirkpatrick • May 19, 2017
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