Social Media: Page 170
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Study: Information-based personalization outperforms cosmetic optimization
The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cinnabon puts the 'freeze' on its websites for a day
To promote its new Chillattas frozen drink summer flavors, the chain rolled out a digital campaign with innovative interactive elements and an influencer component.
By David Kirkpatrick • June 20, 2017 -
Facebook boosts Creative Hub with mobile video optimization, streamlined workflow
The platform is stepping up efforts to help brands and agencies build great mobile ads.
By David Kirkpatrick • June 20, 2017 -
Royal Caribbean takes Spectacles below the waves
Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes.
By David Kirkpatrick • June 20, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel
A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
How a humorous social media spot sparked a razor war
With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.
By Laura Klepacki • June 19, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York
Social video brand The Pretty is geared toward a Gen Z and millennial audience.
By David Kirkpatrick • June 16, 2017 -
Facebook puts more control in advertisers' hands
A series of changes impacting Facebook Audience Network, Instant Articles and in-stream ads are focused on increasing transparency for marketers.
By David Kirkpatrick • June 15, 2017 -
The Economist expands experiential strategy with more branded food trucks
The #feedingthefuture campaign is The Economist's live content marketing program, in this case educating people about food waste.
By David Kirkpatrick • June 14, 2017 -
Toyota goes full-on fairy tale mode to market its C-HR model
Marketers are encouraged to engage via storytelling and Toyota is returning to the classics.
By David Kirkpatrick • June 13, 2017 -
Snapchat rolls out ad tools for marketers big and small
The new self-serve ad manager welcomes businesses of all sizes in an effort to boost revenue after a disappointing first quarter.
By Robert Williams • June 13, 2017 -
Fashion brands are increasing digital spending
The shift to social media and online ads is coming at the expense of print advertising, a long-time staple of fashion marketing.
By David Kirkpatrick • June 12, 2017 -
Delta matches with Tinder on globe-spanning selfie wall
Selfie-takers can appear as world travelers and enhance their online dating profiles with the out-of-home effort.
By David Kirkpatrick , Peter Adams • June 9, 2017 -
Taco Bell CMO named She Runs It Woman of the Year
Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women.
By David Kirkpatrick • June 9, 2017 -
Ally's country-spanning out-of-home effort shows how far a dollar bill will go
The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000.
By David Kirkpatrick • June 8, 2017 -
Snapchat, WeddingWire partner for custom wedding geofilters
Leveraging the Snapchat API, WeddingWire will let customers personalize their templates, text and geofencing.
By David Kirkpatrick • June 7, 2017 -
Domino's to stream 'Ferris Bueller' on Facebook Live
The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.
By David Kirkpatrick • June 7, 2017 -
YouTube's new content guidelines likely to hurt monetization
Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money.
By David Kirkpatrick • June 6, 2017 -
Study: 64% make a purchase after watching marketing videos on Facebook
New research found that Facebook and YouTube lead the way in social video purchases and engagement.
By David Kirkpatrick • June 6, 2017 -
With 'Wonder Woman,' Warner Bros. takes different marketing tack
The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy.
By David Kirkpatrick , Peter Adams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Study: Facebook, TV ads pair up better than expected
Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.
By David Kirkpatrick • June 5, 2017
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