Social Media: Page 143
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Marketers largely shun single women without children, study finds
Nearly half of surveyed women said that the group is "non-existent" in advertising despite having an estimated purchasing power between $5 trillion and $15 trillion.
By Erica Sweeney • June 17, 2018 -
Study: Facebook use for news drops 20 percentage points among younger audiences
WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.
By Erica Sweeney • June 15, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
Facebook will require advertisers to reveal data-brokers' role in ad targeting
The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.
By Erica Sweeney • June 14, 2018 -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media.
By Erica Sweeney • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Kraft
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018 -
Corona raises beach pollution awareness with sculptures made of plastic waste
The beer brand also "hijacked" its own advertising, flipping the usual pristine images of beaches for ones marked by litter.
By Erica Sweeney • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Glad taps YouTube creator Hannah Hart for upside-down cooking video
The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing.
By Erica Sweeney • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Getty
Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018 -
Sephora
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.
By Erica Sweeney • June 7, 2018 -
Study: 45% of advertisers think social media sites botch brand safety
Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy.
By Erica Sweeney • June 6, 2018 -
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience
Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.
By Erica Sweeney • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Snickers escape room pinpoints which new flavor suits fans best
A campaign behind three new, limited-edition varieties also includes in-store Shazam promotions and an interactive biometrics experience with Spotify and Coffee Labs.
By Erica Sweeney • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018
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