Ted Baker showcases fall fashion line with AI-powered chatbot

Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.

By Robert Williams • Sept. 12, 2018

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Study: Teen ownership of smartphones grows to 89%

Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.

By Robert Williams • Sept. 11, 2018

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Hilton partners with Foursquare on in-app advice from locals

Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.

By Robert Williams • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 10, 2018

Study: Popular iPhone apps quietly share location with data monetization firms

Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users. 

By Robert Williams • Sept. 10, 2018

Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign

A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand. 

By Erica Sweeney • Sept. 10, 2018

Apple finalizes Shazam takeover, says app will be ad-free

Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.

By Robert Williams • Updated Sept. 24, 2018

Universal Pictures offers first AR experience integrated across Facebook and Messenger

"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.

By Robert Williams • Sept. 7, 2018

Celebs customize Wranglers in Jeep's new web series competition

Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online. 

By Erica Sweeney • Sept. 7, 2018

Fox invests $100M in video-game streaming startup Caffeine

The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.

By Robert Williams • Sept. 6, 2018

Study: Millennial men face pressure to 'be it all' as gender roles shift

Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.

By Robert Williams • Sept. 6, 2018

Twix debuts split-screen Instagram Story as part of left/right campaign

The Mars candy brand urges viewers to watch the video and select a side.

By Robert Williams • Sept. 6, 2018

EMarketer: Grocery app usage to jump 50% this year

Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.

By Jessica Dumont • Sept. 6, 2018

Banana Republic hosts Bumble event during NY Fashion Week

The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.

By Robert Williams • Sept. 6, 2018

Study: Amazon, Ikea splurged on early back-to-school ads

Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.

By Erica Sweeney • Sept. 6, 2018

Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers

For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.

By Erica Sweeney • Sept. 6, 2018

Gap leveraged social listening to craft its positivity-focused fall campaign theme

The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets. 

By Erica Sweeney • Sept. 6, 2018

Harry & David repositions around sharing for year-round connections

Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.

By Chantal Tode • Sept. 5, 2018

Nike sees 1,400% surge in social buzz after Kaepernick ad

Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.

By Robert Williams • Sept. 5, 2018

The Verge: Instagram is creating a standalone shopping app

The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.

By Robert Williams • Sept. 5, 2018

Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze

The news ignited an uproar online, even though Nike itself has yet to announce the partnership.

By Daphne Howland • Sept. 4, 2018